Content creators in Kenya are set to benefit financially from their content on Meta platforms by monetising Facebook and Instagram from June this year, as part of a collaboration initiated by President William Ruto with the social media giant.
Following a recent meeting at State House Nairobi, the Presidential Press Service announced that this development marks the culmination of a year-long effort by the government to enable content creators to monetize their online content, mirroring the opportunities available on platforms like YouTube.
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“The monetisation process is scheduled to begin off by June, so Kenyan content producers who fulfil the precise eligibility conditions will soon be able to collect cash from their Facebook and Instagram profiles,” said Meta Global Affairs President, Mr Nick Clegg.
President Ruto expressed optimism about the new income prospects for the youth in Kenya, stressing the importance of Meta extending the monetisation feature to M-Pesa users. “This move allows creatives to monetize their ingenuity and ideas. I have delivered on my promise to advocate for fresh avenues for them. We are optimistic that leveraging the digital realm will create employment opportunities for the large number of unemployed youths in our nation,” Dr Ruto mentioned.
To participate in the scheme, authors must meet certain criteria, such as having at least 5,000 followers on a personal Facebook profile or 10,000 followers on a Facebook page. Additionally, they are required to have a certain number of live videos published on their profiles or pages to qualify.
The monetisation process will involve compensating content creators based on the views their content accumulates. Notably, the compensation structure ranges from Ksh1,074 ($8) to Ksh2,685 ($20) per 1,000 views, depending on the content type and viewership numbers.
According to insights from industry experts, the earning potential for content creators on Facebook is expected to vary across different regions in Africa due to varying market maturity levels. The African average Cost Per Mile (CPM), which represents the cost per thousand views, is projected to fall within the range of Ksh1,074 – Ksh1,342($10), reflecting the disparities in the marketing landscape compared to more developed markets like the USA, Australia, Canada, and the UK
In light of recent data released by the Communications Authority of Kenya indicating that Facebook has surpassed WhatsApp as the most utilised social media platform in the country, the upcoming monetisation feature is anticipated to unlock significant earning opportunities for content creators.
Key monetisation tools that will be accessible to creators include in-stream ads, which are image or video advertisements displayed before, during, or after a creator’s video content, offering advertisers a non-intrusive method to engage with their target audience while viewers interact with the content.
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