MEDIANEWS

Anna Wintour Announces Chloe Malle as New Head of Editorial Content at Vogue

Malle, who currently leads digital editorial for Vogue, is the daughter of actress Candice Bergen and director Louis Malle.

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Chloe Malle
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Chloe Malle is the new U.S. editorial director for Vogue magazine.

She takes the reins from Anna Wintour, who ceded her role leading the the American edition of Vogue in June. Malle starts in the new role immediately.

Wintour, who has led Vogue since 1988, remains global editorial director for Vogue, overseeing all of the publication’s global editions (including the U.S. version), and also continues to work as chief content officer for Condé Nast.

Malle, the daughter of Murphy Brown actress Candice Bergen and Oscar-nominated director and screenwriter Louis Malle, joined Vogue in 2011 as its social editor, after contributing to the publication for a number of years. She also hosts The Run Through with Vogue podcast.

“I believe that warmth, joy, experience, and keen vision are what Vogue will thrive on through the years ahead,” Wintour said in a statement. “At a moment of change both within fashion and outside it, Vogue must continue to be both the standard-bearer and the boundary-pushing leader. Chloe has proven often that she can find the balance between American Vogue’s long, singular history and its future on the front lines of the new. I am so excited to continue working with her, as her mentor but also as her student, while she leads us and our audiences where we’ve never been before.”

“I’ve spent my career at Vogue, working in roles across every platform — from print to digital, audio to video, events and social media,” Malle added. “I love the title, I love the content we create, and I love the editors who create it. Vogue has already shaped who I am, now I’m excited at the prospect of shaping Vogue. I look forward to embedding myself even more fully across print, video, and events — fostering the true cross-platform plurality that our audience craves and demands.”

Her promotion suggests that Wintour intends to place more a digital focus on Vogue moving forward, a strategy consistent with Condé Nast CEO Roger Lynch’s vision for the company, which includes growing video and digital advertising revenue, while managing the decline of print.

Malle’s elevation comes just a few months after Wintour elevated another protege, Mark Guiducci, to be global editorial director of Vanity Fair. Guiducci, a veteran of Vogue, now oversees Vanity Fair’s global output.

Written by
OORO GEORGE -

Ooro George is a Kenyan journalist, blogger, editor-at-large, art critic and cross-cultural curator.

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