Airtel Money Kenya has signed a partnership with Naivas Supermarket that will allow Airtel Money customers to deposit and withdraw cash across Naivas branches countrywide. The deal is part of Airtel Money’s proactive strategy to expand its agent footprint and get closer to the customer, which heightens the competition for customers with Safaricom’s M-Pesa.
Speaking during the signing ceremony, Airtel Money Managing Director, Ms Anne Kinuthia-Otieno, said the partnership, will significantly bolster their ongoing efforts to enhance access to financial services for their customers through their Mobile Money platform.
“Today marks a significant milestone for us, as we join hands with Naivas Supermarket to bring enhanced convenience to our customers,” said Ms. Anne Kinuthia-Otieno. “This partnership underscores Airtel Money’s commitment to expanding our reach and ensuring that our services are easily accessible. By offering cash deposit and withdrawal services at Naivas branches nationwide, we are not only strengthening our presence but also reaffirming our dedication to providing seamless and affordable financial solutions through our Mobile Money platform,”
In addition, customers transacting at the Naivas branches will enjoy free withdrawal services as part of the ongoing ‘Rudishiwa Transaction Fee Campaign.’ Launched in December last year, this campaign refunds withdrawal transaction fees as Airtel Airtime with each withdrawal done. For instance, if a customer withdraws Ksh1,000, incurring a Ksh25 withdrawal charge, they will receive the Ksh25 which can be utilised for airtime, data bundles, or SMS.
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Airtel Kenya Managing Director, Mr Ashish Malhotra, highlighted the partnership’s impact in aligning with the company’s mission to prioritise customer convenience. “By leveraging our network expansion, we believe this partnership with Naivas Supermarket is timely and aligns with our commitment to deliver unparalleled convenience. At Airtel Kenya, we are ensuring access and affordability for all our customers, and strategic partnerships like this play a crucial role in achieving that,” said Malhotra.
Naivas Chief of Operations, Mr Peter Mukuha, said Airtel Money customers would conveniently deposit and withdraw cash across all 109 Naivas branches. This collaboration, he added enhances accessibility and convenience, empowering customers with seamless financial services.
“This move perfectly aligns with our mantra,” said Mr Mukuha. “We exist to make other people’s lives better. Our partnership with Airtel Money exemplifies this commitment, as this move ensures smooth and convenient financial transactions. We are proud that this collaboration is a testament to our dedication to improving the lives of our customers.”
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