Airtel Kenya has announced a new free data campaign dubbed ‘GB kwa GB’ is aimed at fuelling the digital revolution in the country by encouraging Kenyans to upgrade their phones to experience the improved Airtel network.
This offer is available for all customers who join Airtel Network with a new smartphone and existing Airtel customers upgrading from a feature phone to a smartphone. Previously, the company launched ‘Internet Mashinani’ under which it subsidised the prices of its 4G Home Broadband devices and pocket Mi-Fi enabling Kenyans in remote areas to access fast and convenient internet.
Airtel later launched eSIM, VoLTE technology and the revolutionary 5G network. Recently, they embarked on the biggest network expansion in the history of their operations while also launching their Home Unlimited 5G data packages.
Today, with many Kenyans embracing the digital age through consumption of digital content and information on the go, smartphones are proving to be a must have. To further fuel the digital growth in the country, the ‘GB kwa GB’ incentive is yet another offer to drive digital inclusion.
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Key features of the ‘GB kwa GB’ campaign include free 1GB data every week for six months. To enjoy this offer, a customer needs to top up a minimum of Ksh50 weekly, making the offer both accessible and affordable to a broad range of users. The free 1GB data is valid for 3 days.
Kenya is experiencing an upward trend in the adoption of smartphones and this new offer is poised to accelerate this transition.
Eligible customers for the ‘GB kwa GB’ free data offer include new smartphone users joining the Airtel network, existing customers upgrading from feature phones to smartphones, and those switching from 3G devices to 4G or 5G smartphones. To check on their eligibility, customers can dial *544*8# on their Airtel line.
Traditionally, such offers were tied to specific handset models. Airtel’s ‘GB kwa GB’ offer will be accessible to all makes of smartphones allowing a customer the freedom to choose any smartphone model of their liking.
By June, Airtel had launched 480 new sites since the onset of the year, and since then, it has added 148 new ones in the last one month. This significant investment underscores Airtel’s dedication to providing fast, reliable, and affordable connectivity across Kenya.
Mr Ashish Malhotra, Managing Director of Airtel Kenya, stated that Airtel Kenya’s investment in cutting-edge network technology is only meaningful if it reaches the hands of every Kenyan.
“The GB kwa GB campaign reflects our commitment to empowering more Kenyans to be a part of the growing digital economy,” he said. “By continuously providing affordable data offerings, Airtel aims to bridge the digital divide and provide unparalleled access to digital opportunities.”
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