After pomp and hype, Betty Kyalo faces burden of drawing viewership to K24

Popular news anchor Betty Kyalo’s return to the big screen on Friday was met with mixed reactions from a cross section of viewers with some terming it as a flop.

Kyalo made a grand entry into DSM Place, the K24 base on Kijabe Street, amid pomp and colour. She was accorded VIP escort as Mediamax Network broke the bank to maximise on her debut.

However, Kyalo was late for the 9pm weekend edition, now christened Weekend with Betty, and the station indicated a mysterious VIP guest was to appear on the programme only to emerge it was the newscaster herself.

While Kyalo now shoulders the burden of drawing in more viewers, it appears she would have to reinvent herself and the station must stop depending on her beauty and glamour and invest more on content if the reactions on social media were anything to go by.

Now that she has started working, her relationship with Mediamax now depends not on how much excitement she creates on social media but on how many eyeballs she attracts for K24. 

Here are some of the comments:

Whenever you feel useless remember K24 hired limos, went to JKIA, went to Kempinski and hired chase cars, and all along no one was inside #MysteriousVIP— Mahenia Sam (@MaheniaSam) December 7, 2018

My friends at @K24Tv are advertising news by Betty Kyallo as soft pornography. Are you selling fashion, looks and beauty or CONTENT? It is sad that news this days is all about fashion, looks and soft porn. The emphasis on content has been relegated to the dustbins of history.
— Lord Abraham Mutai, #ConsumersBeware (@ItsMutai) December 8, 2018

Nipate #MysteriousVIP no Betty kyalo, sitawai switch on K24
— Enock M Makori(CPAK) (@CycloneKenya1) December 7, 2018

But Kyalo remained optimistic that her new journey will be a successful one.

#WeekendwithBetty thank you all so so so much for watching my debut at K24. I appreciate it. ❤ It’s not easy starting new journeys but this one has been one fantastic ride ? hope to see you next Furahiday. Now cheers to one lit weekend and God bless all of you. Kisses & hugs. pic.twitter.com/3lAap2UY9J
— Betty Kyallo (@BettyMKyallo) December 8, 2018

K24 is currently ranked at number 5 among TV stations in Kenya and investors, who include the Kenyatta family and Deputy President William Ruto, are keen to see it match its competitors.

Media watchers will know that it is not the first time the station is hiring a celebrity anchor to boost its status. Veteran broadcaster Jeff Koinange was at one time working for K24, then owned by Rose Kimotho, but failed to make a major impact. 

Meanwhile, Alex Mwakideu has been promoted to the position of Head of Radio at Milele FM. 

READ: COURT STOPS DCI FROM POSTING MUGSHOTS OF SUSPECTS ON SOCIAL MEDIA

In the changes, Samuel Ngunjiri was also promoted to Deputy Head of Radio.

Latest

Firms Announce Merger Deal to Expand Services

Dalberg Implement, a leader in on-the-ground program implementation with vast expertise in strategy execution, and Axum, an Afrocentric impact firm dedicated to fostering inclusive growth across the Global South, have announced a merger.

Odibets Launches Mega Water Project In Makueni

Odi Mtaani Foundation by online betting company Odibets, in...

Ivon Priscar Living Kenya’s e-Commerce Dream in Grocery Shopping

As Kenya's informal sector continues to thrive, companies like Kapu serve as catalysts for economic empowerment and resilience.

Rose Ntong’ondu: Popcorn Hawker Who Owns a Multi-Million Beauty Empire

Rose Ntong'ondu, founder of Makeup by Rose, is a Kenyan-based makeup artist, teacher, mentor, and beauty entrepreneur.

Follow Us

Newsletter

Don't miss

Throwing The Girls Into Deep End: Single Kiasi S3 First Look

Nairobi’s dating scene is about to get messy: Single Kiasi...

Win New Year Crossover Mugithi Tickets With Odibets

The event has attracted prominent Kikuyu musicians who will be headlining the event including Samidoh and Muigai wa Njoroge.

For Coloured Girls is Theatre Production of the Year

The play ‘For Coloured Girls (who have considered suicide/ when...

Tusker Oktobafest Rolls East African Cultures into One

From regional events across Kenya to inaugural gatherings in Uganda and Tanzania, and the Tusker Oktobafest grand finale in Nairobi, the festival harmonized traditions, celebrated diversity, and highlighted the rich cultural tapestry of the East African culture

Lupita’s Little Brother Junior Nyong’o Charting His Own Path in Acting

Junior Nyongó, who is also a musician and a DJ and now a graduate of UC San Diego with an MFA in Acting, is crafting his own solid path in the world of acting with roles in major theatre productions.

Safaricom To Power Tusker OktobaFest Beer Festival

Safaricom’s involvement in OktobaFest as a technology and payments partner will focus on fostering seamless in-festival connectivity, empowering the youth and Gen Z community through Safaricom Hook, and powering digital payments through M-PESA.

Music Producers Launch Organization To Streamline Recording Industry

Recording Industry of Kenya (RIKE) was launched on 9th October 2023. Registered in 2022 as a not-for-profit organization, RIKE aims to promote the collective interests of producers of sound recordings in the country.

Nairobi’s Hero Bar Listed Among World’s 50 Best Bars

World Best Bars: Hero Bar in Nairobi continues to climb the list, moving up six places to No.62 and Johannesburg’s Sin + Tax comes in at No.94. Dubai new entry Ergo is at No.69 and Melbourne’s Byrdi has re-entered the list at No.61.

Kenyan DJs Face Off In Smirnoff Battle Of The Beats Season 3

The Smirnoff Battle of the Beats Season 3, a DJ competition, is poised to unleash an unprecedented musical frenzy countrywide.

The Highs And Lows Of Betty Kyallo, Sisters Show As Season 2 Ends

Kyallo Kulture has always been, above all, about sisterhood, and in Season 2 we have witnessed the charm of it - the ups that gave us wholesome moments as the sisters led by Betty Kyallo spent time together.
BT Reporter
BT Reporterhttp://www.businesstoday.co.ke
editor [at] businesstoday.co.ke

Firms Announce Merger Deal to Expand Services

Dalberg Implement, a leader in on-the-ground program implementation with vast expertise in strategy execution, and Axum, an Afrocentric impact firm dedicated to fostering inclusive growth across the Global South, have announced a merger.

Odibets Launches Mega Water Project In Makueni

Odi Mtaani Foundation by online betting company Odibets, in collaboration with the Betting Control and Licensing Board (BCLB), have launched a multi-million water project...

Ivon Priscar Living Kenya’s e-Commerce Dream in Grocery Shopping

As Kenya's informal sector continues to thrive, companies like Kapu serve as catalysts for economic empowerment and resilience.

LEAVE A REPLY

Please enter your comment!
Please enter your name here