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An Industry in Growth: Online Sports Betting In Africa Is On the Rise

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The majority of African bettors have accounts with international online betting companies.
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Online Sports Betting in Africa: Sports betting has been a part of human culture since the dawn of time. From the days when gamblers gambled on Gladiator battles to now, when a gambler may place a wager online from the comfort of their own home. Africans have joined the rest of the world, with online sports betting services like Betway live soccer betting admitting a large number of active sports betting consumers. Africa’s gaming sector is continuously expanding. The business, according to analysts, has the potential to transform the African continent’s economy.

State of African Sports Betting

Sports betting in Africa is now dominated by wagers on football and horse racing. Horse racing has a long history in North Africa, dating back to the 15th century. According to reports, Africans have been wagering on football for over 70 years. South Africa, Ghana, Nigeria, Kenya, and Uganda are the leading African countries with the largest share of bettors. In the continent today, sports betting is more prevalent than it was two years ago. The majority of African bettors have accounts with international online betting companies like Betway, which have operations in so many countries.

FACTORS BEHIND THE GROWTH

Infrastructural improvements: Many African nations have made significant investments in improving their communications infrastructure. These advancements have aided in connecting the continent’s most distant areas to the rest of the globe via mobile networks and internet access.

Betting businesses have reached out to these underserved areas to take advantage of their growth. These expanding markets have also contributed to the continent’s rise in online betting.

Unemployment rates are high: Africa has a large number of jobless youngsters. Many highly educated youths in certain nations, such as Kenya, are unemployed. Local and international betting firms have provided a safe haven for these young people.

Betting businesses provide individuals with the opportunity to profit by making successful bets. Additionally, betting businesses allow them to gamble little sums, making it easier for the unemployed to afford.

Africans generally love sports: Africans are passionate about sports, with football being the most popular on the continent. Cricket, rugby, and athletics are some of the other sports that Africans are passionate about. African youngsters are also great admirers of European football leagues and other FIFA events. They’ll be gathered at neighborhood taverns and hotels, intently watching the games.

These leagues also provide them with the opportunity to wager on numerous sporting events. The EPL is the continent’s most popular football league. The main European leagues, including as the EPL, La Liga, Serie A, and Bundesliga, are where most Betway bettors make their bets. Other European competitions, like as the UEFA Champions League and UEFA Europa League, provide punters with more possibilities.

Long way to go

The African sports betting sector has yet to reach its peak. South Africa, Kenya, Nigeria, and Ghana, are just a few of the countries that have achieved significant progress. Governments, on the other hand, have yet to find an effective strategy to regulate the online betting sector. More governments are expected to issue regulations going forward, and more operators will enter the market.

Next >> Three Ways To Enter Online Sports Betting Market In Africa

Written by
BT Reporter -

editor [at] businesstoday.co.ke

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