Kenchic Accelerates its Butchery Retail Network Expansion

Kenchic Plc has opened a new Kenchic Mtaani Butchery in Imaara Daima, Nairobi, the latest addition to its growing network of neighbourhood outlets. The expansion signals a deliberate push by Kenchic to build a meaningful retail channel within residential communities, “putting fresh, hygienic, and fairly priced protein” directly where Kenyan families live and shop.

The Kenchic Mtaani Butchery model has been developed to address a longstanding market gap: consumers who want the quality assurance and food safety standards of a national brand, combined with the convenience and flexibility of a local butchery. Unlike supermarket formats, Mtaani outlets are embedded in residential neighbourhoods, allowing customers to buy in portions that suit their daily needs, access consistent stock, and shop from a business built to serve the immediate community.

The Imaara Daima outlet, located in the heart of the estate off Mombasa Road, will serve households, walk-in shoppers, caterers, and small food businesses in the area. It follows recent openings in other Nairobi and forms part of a broader rollout that will see the Mtaani network expand in the months ahead.

Speaking on the expansion, Jim Tozer, Managing Director of Kenchic PLC, said the company sees neighbourhood retail as one of its most important growth channels going forward. “Kenchic Mtaani is about more than opening butcheries,” Mr Tozer said. “It’s about building a credible, trusted retail presence at the community level, one outlet at a time. Kenyan families deserve access to fresh, well-handled protein without having to travel far or compromise on quality. The Mtaani network is how we make that happen at scale.”

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Each Kenchic Mtaani outlet operates under strict food safety and hygiene standards, offering a range of fresh chicken cuts at transparent, competitive prices. The format is designed to serve both households and small commercial buyers, such as eateries, caterers, and food vendors, who depend on a reliable daily supply.

As the network expands, Kenchic aims to make the Mtaani channel a recognised and trusted feature of more Kenyan neighbourhoods, strengthening access to safe, affordable protein while deepening the brand’s presence in the communities it serves. Residents of Imaara Daima and surrounding areas are invited to visit the new outlet.