KCB Bank Kenya has announced a flagship financial literacy and wellness programme aimed at promoting saving among children. Anchored under the KCB Under-18 proposition, the initiative seeks to equip parents with practical tools to guide their children on financial literacy from an early age.
As part of the proposition, KCB has introduced two tailored account segments: the Cub Account for children and anchored on parent-led savings for children aged 0 to 12 years and the Leo Account for teens, 13 to 17 years, focusing on financial independence, smart money management, and lifestyle relevance as they transition into young adulthood.
The programme aims to close the financial knowledge gap by ensuring children have access to quality education on money management from an early age, KCB says. “Building these skills early is critical to breaking cycles of poor financial decision-making and supporting long-term economic stability,” the bank said.
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