Kenya Breweries Limited (KBL) has committed resources to support the 2026 Magical Kenya Open, providing Ksh 65 million in cash and in-kind sponsorship through its Johnnie Walker brand. The investment helped host the tournament’s entertainment village, giving fans a world-class experience alongside top-level golf.
Speaking at Karen Country Club, KBL Managing Director Andrew Kilonzo said the company aims to combine sport and entertainment for athletes and spectators.
“What we are doing is just making sure that they get the best sports experience and then after that… they’ll have the best enjoyment, the best village experience,” Kilonzo said. “You get a balance of both: you come enjoy fantastic, talented sports at a world-class level.”
This year’s “19th hole” featured headline performances by Nyashinski and Njerae, supported by DJs including Nijo, Redbone, Vera, Festa, Trixy, and Benitez.
Kilonzo highlighted the tournament’s growing international reach, noting it was broadcast to an estimated 750 million households worldwide. “The eyeballs on this tournament have elevated the Magical Kenya Open to the status that it is,” he said.
KBL’s sponsorship comes shortly after its Ksh 40 million support for the HSBC SVNS 2 rugby tournament, demonstrating a continued investment in Kenyan sports.
“We also want to do more to ensure that the grassroots talent that is here can start reaching for that level,” Kilonzo added, noting the company’s sports sponsorship portfolio exceeds half a billion shillings.
On the field, South Africa’s Casey Jarvis won his first DP World Tour title with a 25-under-par 255, while Kenya’s Njoroge Kibugu was the only local player to make the cut, finishing tied for 61st place.
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