Farmer’s Choice Limited, East Africa’s leading producer of fresh cuts and value-added meat products, has announced the successful launch of Farmer’s Choice Cookout Series “Moments Made to Last”. The new experiential event series, marks almost five decades of transforming lives responsibly and sustainably through quality, innovative, affordable nutrition.
The Cookout Series celebrates Kenya’s vibrant food culture and creativity through a unique live culinary experience that brings families and communities together to enjoy wholesome, flavourful meals made with Farmer’s Choice products.
From supermarkets to neighbourhood activations, the Cookout Series is engaging shoppers across the country, offering cooking tips, tasting sessions, and festive inspiration while reaffirming Farmer’s Choice’s position as a trusted household name in every Kenyan kitchen.
Speaking at the launch, Felisters Gitau Mutugu, Chief Executive Officer of Farmer’s Choice Limited, said: “At Farmer’s Choice, we believe that nutrition is the foundation of a healthy and productive nation. For nearly five decades, we have remained committed to ensuring affordable animal protein is accessible to every Kenyan household through our diverse range of fresh meat cuts and value-added products. Our approach goes beyond great taste; it’s about nourishing families responsibly and sustainably.”
Rooted in its Kenyan heritage, Felisters said Farmer’s Choice remains deeply committed to sustainability and local sourcing. The company’s strong relationships with farmers ensure that every product reflects quality and integrity while supporting livelihoods and strengthening the country’s food ecosystem.
The Cookout Series builds on this foundation, celebrating the journey from farm to table by bringing consumers closer to the people, processes, and passion behind every Farmer’s Choice product.
“By partnering with farmers, we provide training, free extension services, and access to improved pig genetics and feeds, empowering them to farm responsibly while contributing to Kenya’s food security goals,” she said. “Our collaboration also extends to stockists, and distributors across all 47 counties, ensuring that our products are available in every supermarket, hotels, Farmer’s Choice shops, and thousands of vendors, bringing nutritious, high-quality protein closer to the people who need it most. The Cookout Series is, therefore, more than a celebration, it is a tribute to the trust, community, and shared experiences that have defined our journey.”
The Cookout Series will continue to roll out across key retail and community locations countrywide throughout the festive season, reinforcing the brand’s legacy of quality, trust, innovation, and sustainability, one plate at a time.
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