Bayer East Africa’s Consumer Health Division has launched its Supradyn brand in Kenya. Two multivitamin brands were launched simultaneously in Nairobi namely, Supradyn Immuno Triple Action and Supradyn Boost for consumers to supplement their dietary vitamins and minerals.
Both products target the upward urban professionals, families and physical enthusiasts, who are keen on filling nutrition gaps.
Speaking during the launch of the brands in Nairobi, Ms Nompumelelo Thwala, Senior Brand Manager Southern East Africa Bayer Consumer Health, said the launch of the brand in Kenya was aimed at addressing the growing health needs of consumers and giving them options for selfcare to meet their health and nutritional needs.
She said the company will roll out a 12-month consumer awareness campaign dubbed “Go Beyond” in shopping malls and stores in Nairobi and other urban centres to increase product awareness, drive consumer engagement, boost sales and support market penetration. The campaign will also be promoted via digital media and e-commerce platforms
Bayer’s Consumer Health division supports efforts to include self-care for improvement of people’s lives and is committed to provide trusted brands to consumers.
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