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WezaBet Taps Ssaru, Wakadinali and Kenya’s Top Influencers

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Ssaru expressed her excitement about becoming the brand ambassador for this highly anticipated gaming platform.
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WezaBet, an international gaming platform, is taking the entertainment scene in Kenya by storm. With a special partnership featuring music superstars Ssaru and Wakadinali, alongside some of the country’s most influential digital creators, WezaBet is establishing itself as a Kenyan staple, set to redefine entertainment for Kenyan fans.

Kenya’s rising queen of Gengetone, Ssaru, and the rap powerhouses Wakadinali are teaming up to drop a brand-new track in early 2025. The collaboration is already creating massive excitement in the industry.

Influencers on Board

To reach every corner of the country, WezaBet has also signed special deals with some of Kenya’s top influencers. The company will be involved in bringing Kenya to the forefront of entertainment in Africa — infusing culture, style, and excitement into everyday life.

Lifestyle Movement

WezaBet Head of Marketing Felix Mulandi said the company is here to do more than offer a gaming platform — it’s about being part of Kenya’s lifestyle revolution. Through music, sports, and influencer culture, the brand is setting the pace for how entertainment and betting meet in East Africa.

Ssaru and Wakadinali are rumoured to have partnered with WezaBet, an international brand with roots in Africa, Asia, and Europe. Ssaru expressed her excitement about becoming the brand ambassador for this highly anticipated gaming platform.

After meeting with WezaBet’s representative, she shared her enthusiasm. “It is going to be fun and exciting to bring fans such an interesting concept. I can’t wait for them to see it,” she said.

Mr Mulandi said WezaBet has a bold vision for Kenya and the African market, having already explored opportunities in the United States to introduce entertainment experiences never before seen on the continent, aiming to bring to life a vision shaped by its international roots in Africa, Asia, and Europe.

A representative of the brand, Erik, stated that he is confident Kenyan fans will be thrilled to join the company’s journey. He also expressed his eagerness to bring international attention to Kenya.

Written by
BT Correspondent

editor [at] businesstoday.co.ke

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