Huawei will be launching GR5 2017 in the Kenyan market later this month as the company strengthens its mid-range and entry level smartphones. The Huawei GR5 2017 will officially be launched in partnership with Safaricom.
Customers will be privileged to pre-order the device for Ksh34,999 and get a free Huawei Fit worth Ksh11,999. The device is the only one in the mid-range level that comes with a dual camera and a neat finger print sensor.
This year, the technology company is targeting to increase its smartphone sales by at least 50 percent. Globally, Huawei shipped more than 139 million smartphones, which is a 29% increase over 2015. According to IPSOS, its global brand awareness has also seen steady growth, rising from 76% to 81%, with a 66.7% and 100% increase in overseas user consideration and preference.
“We strive to enable users experience great features in more affordable devices at the mid-range level. This can be attributed to the company’s consumer-centric approach that focuses on creating meaningful innovation, as well as an ongoing commitment to build a premium brand and reinforce its global channels and service capabilities.” says Mark Hemaobin, the General Manager, Huawei Mobile Kenya.
Through a close partnership with Leica, Huawei developed two generations of dual-camera in 2016, leading a new trend of smartphone photography and establishing new benchmarks for image quality that made the Huawei P9 series and Mate 9series popular with consumers in Kenya.
“While the global smartphone industry is slowing down on innovation, the company is focused on developing meaningful innovations and makes breakthroughs in the areas of operating system dual-camera technology, artificial intelligence and more,” said Mr Hemaobin.
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