John Cena, one of World Wrestling Entertainment’s most bankable and decorated stars, closed his illustrious career in a final matchup against Gunther. The event marked the end of an era defined by his dominance in the ring and unparalleled brand influence outside of it.
Cena, 48, has been widely regarded as the most important economic driver for WWE from roughly 2005 to 2015, according to Brandon Thurston, owner of Wrestlenomics. His run coincided with the company’s transition into the family-friendly PG era, where he thrived as the top draw for pay-per-view buys, TV ratings, and merchandise sales.
Since his 2002 debut, the American has clinched a record-tying 17 world titles, cementing his status as a legendary in-ring performer.
His impact extends far beyond the “You Can’t See Me” catchphrase. Cena’s persona—built on the “Never Give Up” attitude—translated into a powerful personal brand. He holds the Guinness World Record for wishes granted by the Make-A-Wish Foundation, fulfilling over 650, a partnership described as “authentic” by King’s Business School Associate Professor Dr. Gillian Brooks.
A Chosen Star
Cena ascended to the top when major draws like The Rock and Stone Cold Steve Austin were winding down, with former WWE chairman Vince McMahon ultimately selecting him for the lead role. This decision was based on his work ethic, marketability, and ability to “connect with a passionate crowd on the mic,” according to wrestling experts.
His reduced schedule beginning around 2015 coincided with a noticeable “decline” in the WWE product, underscoring his value.
The Final Curtain
The final match against former world heavyweight champion Gunther followed Cena’s announced retirement run for 2025, which he attributed to the physical toll on his body. The match, which streamed internationally on Netflix and Peacock, was the culmination of a career that saw him evolve from a “ruthless aggression” rookie to a successful actor and philanthropic figure.
Cena has signed a five-year deal to serve as a company ambassador, ensuring his brand remains tied to the WWE enterprise, even as he steps out of the ring “100% done” as a competitor.
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