Since the outbréak of the global pandémic, many industries have been suffering because of the various restrictions and limitations that have been introduced during this time. However, there is one industry that was certainly not affected negatively by these changes: the ever-growing online gamblìng industry.
Nowadays, people spend significantly more time and money on having fun online than ever before. Thus, it comes as no surprise that the market size of the industry is expected to continue increasing in the future, reaching about 92.9 billion US dollars by 2023.
While the online gamblìng industry is booming all over the world, below the focus will be on the African continent, especially on Kenyan online casinos. What does the online casino industry look like now in this country? And what changes can be expected in the future?
Online Casino Industry is Thriving in Africa, including in Kenya
The African gamblìng market is growing at a rapid rate. This is mainly because more and more people are gaining access to a high-speed internet connection and using smartphones. Also, most countries on the continent seem to be quite supportive of online gamblìng activities, including online casino games and sports bétting. The biggest African online gamblìng markets can be found in Nigeria, South Africa, and Kenya.
Undoubtedly, the Kenyan gamblìng market is thriving thanks to the nation’s passion for bétting and sports. When it comes to entertainment, bétting on sports is one of the most popular activities in the country. But of course, Kenyans enjoy playing casino games online as well.
Luckily, there are many great casino sites available for Kenyans that can fulfill all their gaming needs. The best casino sites in Kenya provide a wide range of casino games for their users, including classic table games, craps, poker, and many more. Moreover, they also offer generous bonuses, promotions, and other perks to either attract new players or keep their regular gamblers just like at bestnewzealandcasinos.net.
According to experts in the field, the best online casinos in Kenya – besides having an impressive game selection and lucrative promotions – prioritize security. Thus, they hold a license issued by a reputable gaming regulator and offer several fast and safe banking options.
The Popularity of Kenyan Casino Sites Is Expected to Continue Growing
Considering that Kenya was among the first countries that have legalized online gamblìng activities in Africa, it’s not surprising that the popularity of online casinos has been on the rise for several years now. With the growing internet penetration rate and the increasing number of international casino operators that accept Kenyan gamblers, most likely, iGaming will become more and more popular in the upcoming years.
The interest of gamblers has been continuously shifting from brick-and-mórtar casinos to the more convenient online gamblìng sites that allow Kenyans to bet from the comfort of their homes. Whether they prefer to gamble using their computer or mobile phone, they have plenty of top-notch casino sites to choose from. Additionally, for many young players, playing at online casino sites seems to be a promising way to win big. Thus, they keep gamblìng in the hope of getting rich in a short time.
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Since Kenya has introduced a high tax rate of 35% on online gamblìng, this change in Kenyans’ gamblìng habits has also had a huge impact on the country’s economy.
Mobile Payments Make Gamblìng Online Easier Across Africa
The appearance of mobile payment methods on the market has completely changed the way how people gamble across Africa. This is because many players prefer to use payment options that are both easy to use and allow for fast transactions.
Due to M-Pesa, Kenya’s mobile-based payment service, making transactions has never been easier than now. Gamblers can fund their accounts at their favorite gamblìng site within a few seconds. Also, they can easily cash out their winnings almost instantly.
Fast mobile payments are considered huge improvements in the online gamblìng world. Especially when the speed of these transactions is compared to traditional bank transfers. Bank transfer can take up to several business days until the money arrives at the player’s account. Also, for those people who don’t have a bank account, M-Pesa’s mobile wallet gave an opportunity to get access to online gamblìng services.
In this technology-driven, modern world, people spend more and more time surfing on the internet.
Considering all the above-mentioned reasons, no wonder that in a relatively short time this mobile wallet had become one of the most successful payment services in the developing world. By now M-Pesa is available in many other countries besides Kenya. The wallet is very popular for example in Tanzania, South Sudan, Rwanda, South Africa, and Uganda as well. Chances are that in the future the operators of the best casino sites in Africa will continue looking for newer and newer opportunities regarding payment that can revolutionize the industry.
Is Mobile Gaming the Future of Gamblìng in Kenya?
In this technology-driven, modern world, people spend more and more time surfing on the internet, watching movies, and using their mobile devices all over the globe. And this is true for Kenyans as well!
According to a report published on Statista, in 2020 Kenya had the highest internet penetration rate in Africa. This means that at that time 85.2% of the total population used the internet in the country. Kenya is followed by Libya (84.2%), Nigeria (73%), and Mauritius (72.2%) in the list. When taking into consideration Kenya’s fast-growing internet penetration rate and mobile phone usage, it’s easy to see why casino operators focus on improving their existing mobile gaming services and developing new ones. The goal is to provide the best mobile gaming experience possible for those who like to play on the go or just simply prefer to use their mobile devices instead of a computer.
Experts believe that the future of gamblìng is mobile gaming. Therefore, in the upcoming years more and more mobile casino apps will appear on the market. Plus, more websites and online casino games will be optimized for mobile phones. Thus, sites will be easier to use and the games will be more enjoyable on mobile.
Increasing Presence of Artificial Intelligence
Artificial Intelligence (AI) is one of the latest technological advancements that has affected the entire industry. This enhanced technology is already widely used in the world of casinos. It’s enough to think about the chatbots that offer excellent customer service on the casino sites and answer the questions of the users. But AI is also often used in games to improve the players’ gaming experience. Probably, in the upcoming years, AI will play a much more important role in the online gamblìng industry and will be used for various tasks.
The Bottom Line
Similar to other African countries like Nigeria and South Africa, the online casino industry is growing fast in Kenya as well. This is mostly due to the high internet penetration rate, the increasing mobile phone usage, and Kenyans’ passion for bétting. Also, the best online casinos in the country provide outstanding services that make online gamblìng an extremely attractive pastime for Kenyan players.
Regarding the future, online gamblìng will keep booming in the next few years. New services, more exciting games, and new payment options can be expected on the market. One thing is sure: Kenyan gamblers won’t be bored when it comes to online gaming!
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