FEATURED STORY

Tusker excites Africa, as list of most admired brands proves

Share
Tusker
Tusker ranked among Africa's Top 100 brands(Photo: oaksncorks.com)
Share

Tusker can drink to the fact that when respondents within the continent were asked about the most admired brands in Africa, the alcoholic beverages brand was regularly mentioned.

In a list compiled by independent non-profit organisation Brand Africa for the top 100 brands in Africa during the 2017/18 period, Tusker twice emerges on lists where different responses were prompted.

One list appearing on the Brand Africa website sees respondents asked specifically to mention the brands they admired most from the continent. Here, Tusker was placed in seventh position out of 25 African brands.

As the first Kenyan brand on this list, Tusker pipped Safaricom (eighth) and Bidco (22nd) on the continental ranking.

On another set of results where respondents were not prompted to specifically point out African brands, Tusker appears in eighth, with Bidco in 14th and Safaricom nowhere to be seen.

Safaricom’s failure to appear on the second list may be related to the fact that in the overall list of top most admired brands in Africa, the giant telco is named alongside fellow shareholder Vodafone UK and its mobile money transfer service M-Pesa.

As such, this sees Safaricom registered as domiciled in the UK (due to the presence of British firm Vodafone, which also owns M-Pesa). This means that as it appears on the overall list, Safaricom is not recognised as African.

[Read: Long distance bus companies go digital]

The overall list however sees brands from outside the continent fare much better, at a staggering 86% over African based brands.

The statistics that reveal an all time drop to 14% African brands that are most admired by people within the continent.

American sportswear Nike, South Korean electronics maker Samsung and German sportswear Adidas come in as the top three.

South Africa’s telco MTN is the first African based brand on the overall list, coming in at number six, behind two American corporations Coca-Cola and Apple respectively.

Kenya’s three flagbearers are positioned as such; Safaricom (17th), Tusker (41st) and Bidco (80th).

[See Also: The high-price of being gay in Kenya]

Written by
Mike Njoroge -

Mike Njoroge is the founder of Daystar Oracle and FootballTriangle. He is passionate about news, religion and sports. He can be reached at: [email protected]

Leave a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Follow Us

Related Articles
Milka Moraa with Affordable Housing Board officials
FEATURED STORY

Milkah Moraa, Woman Humiliated By City Pastor, To Get Affordable Housing Unit

Milka Moraa Tegisi,  a woman from Mukuru kwa Njenga slums who was...

Kenya Airways repair accreditation
FEATURED STORY

Kenya Airways to Service European Planes After Key Certification

Kenya Airways (KQ) has attained another milestone with the European Union Aviation...

Affordable Housing Project in Bomet
FEATURED STORY

How Affordable Housing Project In My Town Transformed My Life: Beneficiaries Tell Their Stories

The story of John Kipkorir, a 39-year-old renowned welder in Bomet town,...

KCB Platinum Multi-Currency Card
FEATURED STORY

KCB, Mastercard Unveil Kenya’s First Prepaid Card Supporting 11 Currencies

KCB Bank Kenya, in collaboration with Mastercard, has launched Kenya's only multi-currency...