Tag: women entrepreneurs

Growing confidence levels in digital as a business imperative is tied to a deeper understanding and wider recognition among SMEs of the advantages that result from a growing digital economy. Women entrepreneurs highlighted the increased efficiency of transactions across multiple channels (60%) and the ease of not handling or processing cash (60%).

Vivo Woman CEO and Co-Founder Wandia Gichuru said that customers tend to carry out their own research from social networks before making their decision on whether to purchase the products or service. But if the e-business activity lacks consistency, it limits the level of reliability and trust.

In Kenya, the partnership targets to empower one million women

2X Invest2Impact, which seeks to increase women-owned businesses, was organized and launched by the development finance institutions.

The 2X Invest2Impact challenge is open to all women entrepreneurs in the region across all business categories through the portal invest2impact.africa.

The Kenyan economy would grind to a halt if the women running small businesses ranging from farming to market trading would cease doing it.

AFAWA takes a holistic approach to boost access to finance for women-owned and led businesses by strengthening the capacity of women entrepreneurs.

To advance this agenda, the Federation of Women Entrepreneur Associations (FEWA) is set to host a transformative networking event, “Innovative Africa”