Tag: resist

NASA #Resist campaign ends on a low note

Raila Odinga had led the campaign late last year by dumping his Safaricom line and joining Airtel

Revealed: How Raila’s boycott call cost Safaricom

Between October and December last year, the market shares for Airtel rose to 17.2% from 14.9% recorded during the previous quarter

“Resist” campaign puts brand claims to the test

This is a painful lesson in brand building for corporate entities. Your brand is just as strong as your reputation