resist
ECONOMY 
BT Reporter
NASA #Resist campaign ends on a low note
Raila Odinga had led the campaign late last year by dumping his Safaricom line and joining Airtel
BT Reporter
FEATURED STORY BT Reporter
Revealed: How Raila’s boycott call cost Safaricom
Between October and December last year, the market shares for Airtel rose to 17.2% from 14.9% recorded during the previous quarter
BT Reporter
Comms 254 
STEPHEN NDEGWA
“Resist” campaign puts brand claims to the test
This is a painful lesson in brand building for corporate entities. Your brand is just as strong as your reputation
STEPHEN NDEGWA
