marketing
WPP Scangroup Issues Profit Warning as Former CEO Demands Billions
WPP ScanGroup PLC has yet again issued a profit warning for the financial year ending 31st December 2024, as the marketing and communications...
KALU MENGO
How To Help Your Customers Market Your Business
Marketing is tricky, there’s no doubt about it. That’s why so many business owners hire marketing agencies to do the hard work for...
KALU MENGO
KCB Taps University Students For Marketing Ideas
The training is aimed at creating an integrated marketing communication campaign for select KCB Group products.
BT Correspondent
When it Comes to Sleep, These Guys Are Super-Good in Bed!
In Superfoam's context, the phrase literally means their mattresses are good in bed - they give one comfort and consequently good sleep.
Kevin Namunwa
Types of marketing campaigns for your web business
[dropcap]I[/dropcap]n recent years, most of the business people are struggling due to huge competitors around them. It means people are having multiple choices...
BT Correspondent
Six places you are sure to get a job this year
TSC has requested for Ksh 16 billion to recruit 68,000 intern teachers as a temporary measure to address shortages in schools
BT Reporter
Not all influencers have social currency
Marketers in East Africa have to figure out how to incorporate a short and long term influencer strategy in their plans
VICTOR MURITHI
French sports retailer comes to Kenya
According to Decathlon Nairobi Project Leader Valéry Guers, the firm has completed lease negotiations with The Hub Karen management
BT Reporter
Goodbye influencers, hello ordinary guy memes
Brands need the human touch with their customers. The nondescript trendsetter can relate with everyone
EMILY MANJERU
