Radio Citizen and Radio Maisha are the most popular stations nationally, followed by Radio Jambo, while Classic 105 leads in Nairobi.
Latest survey shows Citizen maintains the lead in television viewership, but is ceding market share to its rivals across the week.
As print dwindles, online media appears to be growing, edging out magazines and newspapers and eating more into their audience.
The trend proves how powerful vernacular radio stations have become not only in attracting audiences but also driving public agenda and advertising revenues...
The most interesting trend is on market share where, as expected Citizen leads with 34.4% of the TV market nationally, followed by Inooro...
[dropcap]N[/dropcap]ever since the failed fight to stop the government’s digital migration push have Kenya’s media houses ganged up for a joint mission like...