Safaricom’s Ziidi Money Market Fund is beginning to show solid returns as more Kenyans turn to mobile-based investing for safe and flexible options.
The fund posted a profit after tax of Ksh 784.2 million for the 14 months ending December 31, 2025, according to its latest financial statements. The performance was supported by strong growth in the number of users and the amount of money invested through the platform.
In the same period, Ziidi generated close to Ksh 1 billion in total income from Ksh 14.7 billion held on behalf of investors. This highlights how quickly the fund has grown since its launch, especially given that it has been in the market for just over a year. Operating expenses stood at Ksh 250 million.
Ziidi was rolled out in December 2024 as part of Safaricom’s plan to expand M-Pesa beyond payments into savings and investments. At the time, the company positioned the product as a simple way for ordinary Kenyans to start investing using their phones.
Peter Ndegwa, Safaricom CEO, said during the launch that Ziidi MMF is part of the company’s continued efforts to diversify M-Pesa beyond payments and deepen financial wellness, adding that even small amounts can make a difference over time.
The early response was strong. Within weeks of going live, the fund had already attracted hundreds of thousands of users and billions of shillings in deposits. That momentum has continued, with the product now drawing millions of users as more people look for convenient ways to grow their money.
One of the biggest drivers behind Ziidi’s uptake is its accessibility. Users can invest from as little as Sh100 directly from their M-Pesa wallets. The fund offers daily interest earnings and allows users to withdraw their money instantly without penalties, making it attractive for people who want both returns and flexibility.
Like other money market funds, Ziidi invests in low-risk instruments such as government securities and short-term debt. This makes it appealing to cautious investors who want stable returns without exposing their money to high levels of risk.
Its growth also reflects a wider trend in Kenya’s financial sector. Money market funds have been expanding steadily over the past few years as investors move away from traditional savings accounts in search of better returns.
Recent industry data shows that assets under management in money market funds rose to about Sh400 billion in the third quarter of 2025, up from Ksh 372.8 billion in June. This steady rise points to increasing confidence in these products, especially during periods of economic uncertainty.
Ziidi outperforming
Ziidi has managed to stand out in this competitive space within a short time. Earlier reports indicated that the fund had already climbed into the top tier of money market funds in Kenya, outperforming many older and more established players.
Safaricom has continued to build on this momentum by expanding its financial services offering through M-Pesa, positioning the platform as more than just a payments tool.
The latest results from Ziidi show that the shift towards digital investing is gaining ground. More Kenyans are choosing options that allow them to save, earn, and access their money easily, all from their mobile phones.
For many users, products like Ziidi are opening up investment opportunities that were previously out of reach, gradually changing how people think about saving and growing their money.
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