Safaricom and MultiChoice have announced a joint strategic partnership where the mobile operator’s customers will access exclusive TV shows, movies, sports, and documentaries on Showmax and DStv Stream.
The new collaboration brings premium entertainment to Safaricom customers, enhancing their viewing experience with convenience.
Under the partnership, Safaricom Home Fibre customers will now access and watch exclusive content on DStv while Safaricom customers will enjoy a one-month subscription voucher for Showmax entertainment Mobile or Showmax Entertainment (All devices) once they purchase any Go Monthly plus plan.
Speaking during the launch event, Mr Nzola Miranda, Managing Director, MultiChoice Kenya said the partnership underscores the company’s commitment to offering world-class content while leveraging Safaricom’s innovative technology.
“Safaricom customers can look forward to an array of exclusive TV shows, movies, sports, and documentaries available through Showmax and DStv Stream, making it easier than ever to access the best entertainment across devices. This partnership demonstrates the power of collaboration over competition, bringing more value to our customers,” Mr Miranda said.
Mr Peter Ndegwa, the Safaricom Chief Executive Officer, who was represented by Fawzia Ali, chief consumer business officer, noted that the strategic partnership marks a significant milestone in how its customers will access premium content from the comfort of their homes or smartphones.
“As a digital lifestyle enabler, we are keen to leverage our extensive 4G and 5G network, as well as increasing uptake of home fibre, to bring a whole world of entertainment to our customers,” Mr Ndegwa said.
The English Premier League, which is a notable highlight of the partnership, will be available to customers both at Home via DStv Stream, and on-the-go through Showmax. The packages give them access to over 90 entertainment, news and sports channels.
This partnership comes at a time when consumer demand for digital entertainment is on the rise, with more people seeking flexible, on-the-go access to high-quality content across multiple devices. The joint venture also seeks to support local content creation that resonates with diverse audiences across the country.
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