Safaricom Investment Co-operative has received approval from the Ministry of Co-operatives and Micro, Small and Medium Enterprises (MSMEs) Development to adopt a new name, logo and colours.
This approval comes after Safaricom Investment Co-operative received a vote of confidence from its members, during a Special General Meeting, to adopt a new brand identity that seeks to boost its operations anchored on the 2023-2027 strategic plan. The society has for the past eight months been working on adopting a new look and feel in a bid to spur growth and diversification.
“We strive to align with emerging market trends in a move to ensure that we develop a cutting-edge company image that resonates with the values and expectations of our members,” said Safaricom Investment Co-operative Chief Executive Officer Churchill Winstones. “This is a strategic move that will redefine our brand narrative, thus positioning us for future success.”
Safaricom Investment Co-operative’s core focus for 2024 has been building a sustainable operating model, which includes rebranding. “This evolution promises a new, consistent, and enhanced customer experience through world-class products and services as we strive to transform the economic and social well-being of our investors through prudent, sustainable, and responsible investment decisions anchored on financial growth and sustainability,” said Mr Winstones.
Formed in 2009 by a portion of Safaricom PLC employees to serve their investment needs, the Society has over the years evolved to include other members of the public and currently encompasses over 5,000 members.
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