Mogo, an asset finance company operating across East Africa, has distributed KES 1 million ($7,700) to Kenyan households and a women-led transport group as part of a post-holiday community support initiative, the firm said.
The funds were awarded to 12 individuals and one women’s boda boda group following Mogo’s “Dear Mogo” campaign, which invited Kenyans to share personal financial challenges and aspirations for 2026 on social media. The campaign ran amid heightened household financial pressure typically seen in January, when families contend with school fees, rent and debt repayments after the festive season.
Most recipients received between KES 30,000 and KES 70,000 in cash or shopping vouchers, primarily to cover education and housing costs. One group, Team Tujijenge Women Group — a women-led boda boda business — was also among the beneficiaries.
“Mogo created the campaign to engage with customers and acknowledge the financial strain many Kenyans are facing in the current economic environment,” said Becky Ngigi, the company’s head of brand. She said the firm conducted background checks to ensure the funds reached recipients with genuine need.
One of the largest awards went to John Odhiambo, a Nairobi-based creative entrepreneur whose production company lost cameras and lighting equipment during an armed robbery. Odhiambo received KES 150,000 to replace equipment and resume operations at Scratch Productions, according to the company.
Another recipient, Claire Kalani, a single mother, received assistance to clear her daughter’s school fees after struggling to balance medical bills and education costs following a period of illness that required hospitalisation.
Mogo, which provides logbook loans and financing for motorcycles and tuk tuks, has positioned community engagement and financial literacy initiatives as part of its broader brand strategy in Kenya. The company said it also runs social programmes addressing issues such as early pregnancies alongside its lending activities.
Kenyan households have faced mounting pressure from elevated living costs, higher interest rates and stagnant incomes, particularly at the start of the school calendar year. While the Dear Mogo campaign represents a small outlay relative to the firm’s lending operations, it highlights how non-bank lenders are using targeted social initiatives to maintain customer engagement in a competitive market.
Mogo did not disclose whether similar campaigns would be repeated later in the year but said it remains focused on supporting livelihoods and financial resilience among its customer base.
Leave a comment