High ratings translate to increased, more lucrative advertising deals, which are the bread and butter for many media houses. Advertising is what keeps the lights on. A figure like Shaffie is able to command a huge listenership - raising his value to the company.
A keen look at the auction notices tells a deeper story. Auctioneers are struggling to find buyers leaving them stuck with re-possessed properties, with harsh economic times meaning that fewer Kenyans are willing or able to acquire the repossessed vehicles, land, buildings and office equipment
During the pandemic, Nation Media Group saw a reduced number of newspaper circulations. Shortly after, the news conglomerate imparted changes to its brand and interface. The rebrand to Nation Africa applied to mainstream and digital media, however, the latter has been taken to account more.
The firm which has interests in events, audio-visual production, sports and youth marketing saw its event division, in particular, take a hit during the pandemic as the entertainment and events sector was affected by restrictions on gatherings and the curfew.
Babu's interview rubbed a section of Kenyans the wrong way, with some accusing him of misusing political power and attempting to clean up his image as they demanded justice for Felix Orinda alias DJ Evolve.
For the longest time, media firms in Kenya have concentrated efforts on what has come to be known as linear or efficiency innovations.
Dennis Galava, who was managing editor for Saturday Nation, took over the helm on 1st October, 2019, and hopes to rebuild trust with readers.
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