Engentroy Consulting team of experts led by Senior business consultant Mark Omondi at their offices at Delta Corner Towers, Westlands, Nairobi. Photo / Courtesy

While the concept of Customer Relationship Management (CRM) has been in existence for ages now, the use of technology by companies in managing their client engagements is still a relatively new concept altogether.

Overall, CRM Software has been in use in developed countries for the past three decades or so. That said, not so many companies in Africa have adopted this technology in managing their customer relationships. That is the problem that Engentroy CRM Tool cures.

According to Mr Mark Omondi, a Senior Business Consultant at Engentroy Consulting – the basic functionalities of a good CRM System should include securing customer database in the cloud, recording client interactions for follow-ups, analysis of lead conversion rates, personalizing client interactions, etc. With Engentroy’s cloud-based CRM Software, these functionalities (and many more) can be accessed by sales teams.

Engentroy CRM Software is a cloud-based computing tool that helps sales and marketing teams in SMEs and large corporations to securely keep their client database, manage leads and track customer interactions by client-facing staff. It’s provided as Software-As-A-Service (SaaS), run and managed by Engentroy Consulting Company, but rented by different companies depending on the number of individual users under them.

From as a low as $5/User/Month, companies can lease this software for their sales teams. “Based on the feedback we’re received from most of our clients, it’s clear that Engentroy CRM ranks among the world’s most customizable CRM Systems. With this reputation, most of our clients have reported increased sales productivity, improved customer-service, and increased accountability by sales teams,” Mr Omondi says.

According to a recent research, the adoption of cloud-based CRM systems has increased in the recent years, especially among companies seeking to fit global standards. As a result, the traditional on-premises CRM systems are increasingly being ditched. Mr Omondi attributes this trend to the high software installation and development costs associated with the on-premises CRM systems.

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“Moreover, with an on-premises CRM system, the company has to permanently hire a technical staff to manage the servers and entire system. Obviously you need to pay them a constant monthly salary plus a few benefits in addition to the direct costs of developing and maintaining the system, which can cost the firm millions in the longrun,” adds Mr Omondi. With cloud-based CRM Systems, all such costs are borne by the service provider.

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