KCB has been named the seventh most valuable banking brand in the world with a Brand Strength Index (BSI) score of 94.4% up from 91.5% in 2024, reinforcing the bank’s efforts in delivering superior financial products and services through enhanced customer support channels.
According to the latest Banking 500 2025 Report by Brand Finance, the world’s leading brand valuation consultancy, KCB also climbed 30 places within the brand value ranking to sit at position 343 up from the previous 373 out of the 500 global banks surveyed.
The report also notes that African banking brands continue to perform well on the global stage despite economic, geopolitical, and regional challenges. As a result, African banking brands created $15.2 billion in value in 2025, with average brand value growth of 22% across surveyed markets. The strongest country growth in Africa was seen in Kenya (+49%), with South Africa (+24%), Morocco (+21%), Nigeria (+16%), and Egypt (+8%).
Ms Rosalind Gichuru, KCB Group Director, Marketing and Communications said this achievement is a testament to the hard work, dedication, and commitment of its team, as well as the trust customers and partners place in it.
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“It reflects the strength of our brand, the resilience of our business model, and our continuous efforts to innovate and deliver value to our stakeholders,” she said. “We are excited about the future and will continue to build on this momentum to achieve even greater success.”
Despite these impressive performances, no African banking brands have yet broken into the Top 100 due to weaker currencies and regional economic risks.
Jeremy Sampson, Chairman of Brand Finance Africa commented: “The remarkable rise of African banks in brand rankings highlights the sector’s resilience, innovation, and ability to meet evolving consumer needs. While global banking giants continue to dominate in absolute brand value, Africa’s banking sector is proving that strong brands, built on trust and digital capabilities, can punch well above their weight on the world stage.”
While the global banking sector is benefitting from higher interest rates and financial market recovery, African banks are capitalising on their brand strength, customer loyalty, and digital innovation. The continued rise of mobile banking and fintech disruptors in Africa presents opportunities for even greater expansion and competitiveness in the years ahead.
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