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KBC Moves to Cash in on Historic Content Library

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State broadcaster Kenya Broadcasting Corporation (KBC) has an unrivalled content library thanks to its history as Kenya’s first media house.

Liberalization of media in the 90’s saw KBC, formerly Voice of Kenya (VoK), fall behind as new entrants captured market share with exciting new programming and high quality production.

What their competitors do not have, however, is KBC’s unmatched collection of footage from the independence and post-independence eras.

From celebrations when the union jack was lowered at Uhuru Gardens in 1963 to speeches by former Presidents Mzee Jomo Kenyatta and Daniel Arap Moi as well as classic Kenyan sitcoms including Vitimbi and Vioja Mahakamani, KBC has in its archives what many in the industry consider content gold.

After years of rumored plans, the broadcaster is finally moving to make the most of its content library. The broadcaster is seeking to clean, restore and digitize over 50,000 hours of heritage content.

Kenyans watching television at home

In November, it invited companies to tender to digitize material stored in obsolete formats.

READ>>>>>KBC Taps Former Kirubi Media Manager to Head its Radio Stations

A source at the station told Business Today that the plan to digitize its archives had been in the pipeline for years.

“There has always been talk of digitization but the process has been slow, I’d blame it on bureaucracy. In fact there have been a lot of discussions before where KBC engaged some of the leading digital media companies in Kenya about the same.

“But with the closing of the tender (for digitization), there’s a sense that the management is more serious about it this time,” he revealed.

It was revealed that several people at the broadcaster felt the station was losing out on numerous opportunities by having its iconic content in obsolete formats.

With the advent of streaming services and other online content distribution platforms, for instance, KBC has the option of making its classic shows and footage available to large audiences.

Shows such as Tausi, Plot 10, Vitimbi and Vioja Mahakamani are among the most acclaimed Kenyan TV shows in history and would undoubtedly attract viewers, even if only for the nostalgia.

KBC also has classic sports footage including Harambee Stars matches that are impossible to find anywhere else.

Internationally, classic shows have found success and new homes in streaming platforms such as Netflix and Disney +.

In 2018, for example, Netflix paid over $100 million (Ksh11 billion) for streaming rights to Friends, a classic sitcom which ran between 1994 and 2004.

As Royal Media Services (RMS) did with Viusasa, KBC also has the option of launching its own subscription streaming platform and making its content easily accessible to the world.

READ>>>>>New Channel Gives Viusasa a Run for Its Money


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MARTIN SIELEhttps://loud.co.ke/
Martin K.N Siele is the Content Lead at Business Today. He is also a Quartz contributor and a 2021 Baraza Media Lab-Fringe Graph Data Storytelling Fellow. Passionate about digital media, sports and entertainment, Siele also founded Loud.co.ke
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