Jiji, the biggest African marketplace platform, have won the Best Classifieds Service Award.
The award was presented to them during the 4th Annual Kenya E-commerce Awards that was held in PrideInn, Westlands. Hailed as the “E-commerce highest honours in Kenya,” the Kenya E-commerce Awards, sponsored by Finserve, is the leading local awards organisation, honouring excellence in the e-commerce sector. They nominate and select the E-commerce Award Winners based on extensive research, study and opinions from industry experts.
This is the third time Jiji Kenya are receiving this award since they opened shop in Kenya in 2020, and the first in the year 2022.
“This award is a testament to the skill, ingenuity and vision of our founders and management and we believe that if we continue with this trajectory, it will just be a matter of time before our goal to be among the TOP-5 classifieds in the world by traffic, becomes realised sooner than we think,” said Maksym Golubev, Jiji Kenya’s Country Manager.
With over ten online platforms in the market by the time they penetrated in Kenya, Jiji Kenya has become the fastest growing e-commerce with more than 6 million users and 2 million ads in Kenya, and 2.5million unique visitors per month, leading among all platforms in Kenya, in the last one year. They have been generally rated the fastest-growing e-commerce platform based on data from Alexa, a website traffic analytics platform.
Jiji is a free classifieds platform that allows buyers and sellers to meet and exchange goods and services, with no middleman involved and no commissions charged.
They have all types of categories ranging from electronics, vehicles, property, home, furniture, appliances, fashion, health and beauty.
They also offer all types of services including jobs, cleaning services, building, trade services, repair and construction.
A report on Kenya’s Digital Economy by a global advisory firm, Dalberg, has shown retailers and shoppers prefer the sites that support direct marketing, engagement between businesses and buyers, and goods are paid upon delivery. This supports the business model for Jiji Kenya.
According to the report, only 13 percent of Kenyans are using e-commerce platforms such as Jumia and Kilimall to sell and buy products.
“We have enjoyed a nice run here lately,” said Grace Gikonyo, Head of Public Relations. “It is a real honour to receive this type of recognition. Our efforts to provide buyers and sellers with top-quality solutions for their everyday needs have clearly paid off, and we are proud of the fact that we continue to receive such prestigious distinction. To our buyers and sellers, thank you for believing in us.”
