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******** for listeners? Milele FM tries to spin ugly studio ***** into a PR stunt

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Milele FM Kaka Zema and Doreen Tangut Nassi on Friday.
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Milele FM fans were on Friday taken aback when popular presenters, Kaka Zema and Doreen Tangut N***i, popularly known as Dee, went for each other live on air.

The two, w** present the Milele Drive s**w, DeenaZemaonDrive, between 4pm and 8pm hurled *****s at each other with N***i at one point hitting Zema aka Mtoto wa Mjomba with a newspaper. He was forced to leave the studio as she attempted to hurl a s*** at her as the DJ made efforts to calm their nerves.

Now the radio’s management, embarr***ed at the action, wants to p*** off the fight as a mere publicity stunt aimed at preparing listeners for a reshuffle of presenters at the Mediamax Network-owned radio station!

Some insiders say the management was forced to implement changes in programme **sts to cover up the ******** which has left Milele FM listeners not only s**cked but also confused over the matter.

In the changes, N***i aka Dee001Presenter w*** now present the evening s**w, Rhumba Oxygen, which airs between 7pm and 10pm. It was previously **sted by ***i Nagwala.

She w*** be replaced by comedian Jackie Nyaminde, w**se alter ego is Wilbroda, w** has been presenting the mid-morning s**w, Kazi Mpango, with Francis Luchivya.  Mwajuma Ally, famously known as C**zi la Almasi, w*** join Luchivya on Kazi Mpango.

As compe***ion for au***nces gets tough, radio stations, and media **uses generally, are going to outrageous levels to draw attentions and the use of stunts is becoming commonplace. But critics say radio stations maybe covering up ego ****** in the studios with a veil of stunts.

Following the altercation, Head of Radio Alex Mwakideu promised to investigate the matter on Monday, saying he had left DMS Place early on Friday. His co-presenter Jalang’o took to social media to urge him to sack N***i claiming she is moneyed and egocentric. A stunt would have been backed up by some social media and radio campaign but it took the company a day to respond.

In the video, N***i could be heard saying she has been putting up with Zema’s antics since last year and that she could no longer tolerate the situation.

A senior presenter at Milele FM even called Business Today on Sa****ay, saying the duo had been suspended. The suspension could have been reversed to save the station from bad publicity from the studio *****.

A while ago, **t96 presenter Jeff Koinange called Jalang’o, then a presenter at the Royal Media Services station, stupid as they argued over the topic touching on the spate of ***** in sc**ols.

Jeff: Ujinga ni…

Jalang’o:  Hakuna kitu kama ujinga ni.

Jalang’o: No single time did we ever burn sc**ols because we feared exams

Jeff: Because you are stupid

Jalang’o: No, don’t use that word on me again. That’s the last time

Jeff: (Clicks)

Jalang’o: And don’t click again

Jeff: (Clicks)

Jalang’o: Jeff…

The bitter exchange went viral on social media as fans accused Jeff of being disrespectful.

Mediamax Network, **wever, appears to have perfected the strategy. While unveiling Betty Kyalo, w** now presents K24’s weekend edition, the station promised that a mysterious VIP would grace the premiere s**w only to emerge it was the news presenter herself w** was being driven by top-of-the range limousines to DMS Place.

It is *******ed that Kyalo’s recent decision to feature in a raunchy video by musician Khaligraph Jones, w**m she promised to **st in last Friday’s Weekend with Betty s**w but failed to do so, was also a publicity stunt.

Following the Milele FM ********, some fans are yet to be convinced the act was stage-managed and even the personnel changes as part of a face saving spin by management.

“It’s no doubt that truly what happened in the Milele FM s**w in the evening s**w last Friday was very embarr***ing not only to the fans, but also the management of that media station.

The management has responded by making quick changes in order to prevent such a mistake in future. Fb – DEE 001Presenter (Twitter – @DEE_RW) has been moved to a one person Rumba s**w that start at 8pm and her position taken by Wilbroda alongside Kaka Zema w**s position at mid-morning s**w has been f***ed by Mwajuma C**zi alongside Francis Luchivya.

**wever, Dee and Zema started the evening s**w before introducing Wilbroda. As a means of cooling down the fans Dee and Zema began by making the Friday event look like it was just stage managed. But they also apologized to t**se w**m they said might have been offended.
What many would st*** ask is, “If it was just jokes and/or staged managed, why were the changes necessary immediately after?” posed one Đr Bonesëťtéř on the station’s Facebook page.

Kaka Zema with Jackie Nyaminde aka Wilbroda.

READ: OPARANYA REPLACES NANOK AS CoG CHAIR

“Dee seems to have been moved to one person’s s**w because she’s unable to cooperate with other presenters. Earlier on, Dee and Jalang’o argued in studio in a manner that rose anger among fans on social media. After the Friday embarr***ing s**w, Jalong’o wrote on his Facebook social media account requesting the bosses to suck Dee. Therefore, it’s clear that this was a wise action in order to free the station from shame, but also divert t**ughts of fans about the characters of the two presenters,” he added.

 

Written by
BT Reporter -

editor [at] businesstoday.co.ke

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