Coca Cola, music superstar to create W. Cup anthem
Coca-Cola has also invited the top local artists from South Africa, Tanzania, Kenya, Ethiopia, Mozambique and Uganda to create uniquely African versions of the anthem for each country
Coca-Cola has announced that global music superstar, Jason Derulo, will be creating the sound track to its 2018 FIFA World Cup campaign.
Coca-Cola and Jason Derulo have teamed-up to create the Coca-Cola anthem for the 2018 FIFA World Cup – “Colours”. The song is a true collaboration between Coca-Cola and Derulo, and celebrates all of
the vibrancy and excitement that comes with the arrival of the world’s biggest football tournament.
Not only that, but Coca-Cola has invited the top local artists from South Africa, Tanzania, Kenya, Ethiopia, Mozambique and Uganda to create uniquely African versions of the anthem for each country to celebrate people’s passion for football through music.
Ricardo Fort, VP of Global Sports Partnerships at The Coca-Cola Company said: “We know that the FIFA World Cup is a global cultural and social phenomenon. Every four years, people are drawn to this event from all over the world due to the excitement and platform it provides. We believe that music and football are intrinsically linked by the passions they evoke so we are excited to welcome Jason to the team and can’t wait to bring this upbeat anthem to the world ahead of the 2018 FIFA World Cup(tm)”.
“Colours” will become the sound track to fans’ excitement for the tournament, as it begins playing across the world in the build up to the kick off.
Derulo added: “I was honored to work with Coca-Cola to create an anthem celebrating every team and their fans. ‘Colours’ represents the different flags and cultures from around the world, and will get everyone moving to a unifying beat. I’m excited to finally tell the world about this partnership as the excitement builds for the FIFA World Cup.”
The localised versions of “Colours” will be performed at The FIFA World Cup Trophy Tour, brought to you by Coca-Cola. These events will be taking place across the continent, starting in Ethiopia (24-25th
February), then Kenya (26 – 27th February), Mozambique (28th February), South Africa (1-3rd March) and Uganda (5-6th March).
Ruto promises tough action of corrupt individuals
Deputy President calls on the Director of Public Prosecution and the Ethics and Anti-Corruption Commission to move fast and bring...
Shaving pubic hair increases STIs risk, survey shows
Pubic hair grooming has also been linked to an increased number of sexual partners, as people that frequently groom their...
Protests as police force bearded female tout to undress
The abnormal, excessive growth of thick hair in areas not commonly associated with women is as a result of hirsutism,...
Top Pipeline officials homes raided in Sh647m fraud probe
EACC CEO Halakhe Waqo said anti-graft detectives seized several documents and records from the raided homes, and would use them...
Law firm to appeal 15-year jail term for woman who slept with 16-year-old boy
In her defence, Judith Wandera said looking at his physical appearance, the boy did not appear a minor
CITAM signs deal to live stream church services to Gen Z
Church says network will enable it to faithfully live out its vision with this generation, which comprises the pre-churched, un-churched...
Kenya now blacklists Miguna Miguna
The move is seen as aimed at avoiding another ugly specter at the Jomo Kenyatta International Airport similar to the...
British pensioner guilty of Kenya ‘holiday ‘ rape charges
The Crown Prosecution Service (CPS) said Keith Morris, 72, befriended the young victims' families over the past 20 years, giving...
US surrogacy agency withdraws from ‘perilous’ Kenya
Sensible Surrogacy now recommends new lower-cost programmes in the United States, which it says are completely safe and have the...
Kenya to reform laws to enhance biodiversity conservation
Tobiko says the ministry of Environment has formulated and reviewed laws and regulations to implement the provisions of the constitution...