FEATURED STORY

Choppies opens new outlet in Embakasi

Share
A Choppies Supermarket branch. The company has put up its Kenyan property for sale. www.businesstoday.co.ke
A Choppies Supermarket branch. The company has put up its Kenyan property for sale. Photo/File - Business Today
Share

Choppies supermarket has opened its largest outlet in the country housed at Southfield Mall in Nairobi’s Embakasi Estate targeting close to half a million residents.

With the branch size estimated at 44,000 square feet, the retailer is targeting the the high number of residents of Embakasi, Pipeline, Mukuru Kwa Njenga, Utawala, Imara Daima as well as Donholm.

Plans to open the outlet were earlier slated for the festive season last year but construction works delayed the process. Traffic to the supermarket will also boost business of the Mall’s other clients who include Java, Nairobi Hospital, KFC and Bata.

The outlet is located near City Cabanas, Nairobi. The management is confident of covering all major towns in the country. Choppies has so far exhausted the takeover of Ukwala supermarket spaces across the country with the latest development being a huge relief to Embakasi residents. The area had been left hanging in the hands of upcoming retail SMEs as a result of the closure of the Uchumi Supermarket at Taj Mall last year as well as the collapse of the Nakumatt Embakasi branch.

“It is Kenyans who can drive the success of this supermarket. We have so far absorbed talented locals, some of whom have been sent abroad for training,” said Evelyne Amondi, the retailer’s marketing manager.

READ: Layoff shock waves hit NMG share price

The outlet is fitted with customised finishes will offer customers a range edible groceries and fresh foods (meat, freshly baked products, fruit and vegetables) as well as ready to eat or cook foodstuffs. The space stocks heavy and light household items with a unique assortment of glassware and housewares.

Choppies had earlier set its eyes on deepening its roots in the country with the opening of five outlets at Diamond Plaza (Parklands), Signature Mall (Molo), Spur Mall (Ruiru) and in Diani (Mombasa). There are plans to open at least three more shops by mid-this year.

Choppies has operations in Kenya, South Africa and Zimbabwe with more than 217 stores.

Written by
JOSEPH SOSI -

Joseph Sosi is a reporter with Business Today. He holds a Bachelor of Arts (Communication and Media Technology) degree from Maseno University. Previously, he was a sub-editor of Ureport and social media administrator at The Standard Group. He is passionate about politics, education and technology.

Leave a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Follow Us

Related Articles
Safaricom CEO Peter Ndegwa
FEATURED STORY

Safaricom’s Impact On Society Grows 16 Times In 6 Months

Safaricom’s impact on society grew 16 times in the six-month period ending...

Rohan de Beer, End User Sales Director at Schneider Electric
FEATURED STORY

The Industrial Edge: Thriving In The Shadow Of Cloud Computing’s Hype

By Rohan de Beer, End User Sales Director at Schneider Electric Despite...

SHA
FEATURED STORY

One Month Later: Kenyans Share Their Experiences With SHA

Sophia (not her real name) remembers the day so well, a week...

2 Arrested in Murder of Wells Fargo HR Manager Willis Ayieko
FEATURED STORYNEWS

2 Arrested in Murder of Wells Fargo HR Manager Willis Ayieko

Two people have been arrested, and one other is being sought to...