Ever since the government crackdown on betting firms, only a handful firms have been operational. www.businesstoday.co.ke
Ever since the government crackdown on betting firms, only a handful firms have been operational. Photo/ Courtesy

It is probably not a good bet to place your money on g******g ads.

This is after stringent rules have been placed on g******g advertisements by the B*****g Control and Licensing Board. The regulations all but do away with g******g ads.

Among the new policies, to be effected by May 30, include the banning of

  • outdoor advertising of g******g
  • g******g ads on social media
  • g******g ads between 6am and 10pm
  • celebrity endorsement of g******g operations

A letter from the B*****g Control and Licensing Board dated April 30 reveals that the limitations on the advertising of g******g are based on the fact that g******g is a ‘demerit good’  which is potentially dangerous to society.

“… all demerit goods have the potential to harm the consumer with a possibility of leading to a*******n as well as some disorder,” Acting Director Liti Wambua said.

Wambua added that the Board, as a regulator, had a duty to protect its consumers, members of the public, the young and the vulnerable.

[Read: For KQ, New York route is a necessary loss making venture]

The B*****g Control and Licensing Board also added that it must approve any advert of g******g, and that g******g ads must be accompanied by a warning message about the consequences of g******g.

“.. the warning message must constitute a third of the actual advertisement and must be of the same font,” Wambua said.

G******g has become very popular in Kenya, with a survey in February last year revealing that g******g sites and pornographic content make up seven of the top ten most visited websites in the country.

G******g ads have also served as sources of revenue for print newspapers and TV media, as well as potential income generators for celebrities.

It remains to be seen how this will impact seeing as g******g ads will only be allowed outside the watershed period of between 6am and 10pm. Subsequently, a ban being placed on outdoor advertisement as well as on celebrity endorsement carries with it consequences.

[See Also: S******y transmitted talent? Celebrities’ girlfriends catch the music bug]

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