Chams Media on Tuesday 28th September 2021 renewed its partnership with Nation Media Group to have the ‘Daring Abroad’ show air on NTV Kenya for another year. ‘Daring Abroad’ TV series features Kenyans living and working in other countries and foreign nationals living and working in Kenya.
Between 2015 and 2019, the show aired on Standard Group’s KTN News. However, in 2020, Chams Media switched to NTV. “The show has grown in leaps and bounds both on TV and online,” Chams Media CEO, Mr Alex Chamwada, said. “We have a captive audience across the world. An audience that wants inspiration, information and entertainment away from the normal content. The show is not just about what Kenyans are doing abroad or Majuu as some would say, it has evolved to showcase linkages between abroad and home.”
Mr Chamwada said ‘Daring Abroad’ has remained relevant over the years purely because of its content, which is entertaining and more informative.
According to Nation Media Group CEO Mr Stephen Gitagama, the ‘Daring Abroad’ show inspires more Kenyans to try their luck in other countries, making them more productive and economically empowered.
“Daring Abroad is a program I personally like,” Mr Gitagama said. “It inspires a number of Kenyans to discover other parts of the world, and that is the essence of Daring Abroad. It encourages our youth, our citizens to look for opportunities outside their mother countries.”
Mr Chamwada said this partnership had proved that content is king. “There is a growing audience that wants inspiration. Through Daring Abroad, we have taken our views around the world from the comfort of their living rooms or at the click of a button. From London to Goma City in DRC, Accra to Dubai, Arusha to Seychelles to name a few.”
Kenyans in the diaspora have continued to play a key role in economic development back home through investments in various sectors. Statistics from the Central Bank of Kenya Bank indicate that Kenyans living abroad sent home about Ksh300 billion in the year 2020 despite the covid19 p******c.
Mr Chamwada said viewers should look out for a new segment on the show that will link Kenyans daring abroad and investment opportunities back home. Apart from the ‘Daring Abroad’ show, Chams Media also produces documentaries and offers public relations services.
The company also produces Ushirika, a program that focuses on the cooperative movement in Kenya. Sponsored by the Cooperative Bank of Kenya, the show airs on NTV Kenya.
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