NEWSREAL ESTATE

Inside Purple Tower’s Eco-Friendly Features

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Purple Tower Nairobi
What sets it apart is its understated alignment with a broader push for functionality over flamboyance.
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Investors in Nairobi’s property industry have been forced to rethink traditional real estate models due to an oversupply of office and commercial space. Gone are the days when buildings with basic amenities and uninspired architecture attracted tenants. In today’s competitive property market, developers are under pressure to innovate by incorporating smart and sustainable features that not only set their properties apart but also deliver real value to potential tenants.

Investors are leaning to creativity and are embracing advanced technologies and sustainable design. Real estate stakeholders across Nairobi agree that the market is shifting rapidly away from conventional developments: there is a growing demand for spaces that prioritise innovation and long-term value for both investors and tenants.

According to Mr Joseph Ngure, a seasoned estate agent based in the city, the past decade has marked a significant change in developers’ priorities. “The trend has changed dramatically. Today’s developers are designing experiences. The goal is no longer to merely fill space, but to retain tenants by reducing their operational costs and enhancing their day-to-day convenience,” Mr Ngure says.

He points to the rise of green technologies in Nairobi’s middle- and high-end property segments. Energy-saving lighting, solar panels, rainwater harvesting, grey-water recycling and intelligent climate control systems are increasingly becoming standard features. Beyond cost savings, he notes, comfort and smart functionality are emerging as key selling points. High-speed internet infrastructure, biometric or smart access systems, energy-efficient elevators and the use of sustainable building materials are now common in Nairobi’s new commercial and residential developments.

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While this trend is still gaining ground in Nairobi, it’s spreading fast. The recently completed Purple Tower along Mombasa Road embraces a modern approach to building design, subtly capturing the spirit of a new wave of smarter, more efficient structures. According to its developers, Purple Dot International, the 14-storey building, set to open at the end of the month, is a blend of elegant design and forward-thinking efficiency, tailored to reduce costs. With the tagline “Purple is the New Green,” the developers are going to great lengths to incorporate green energy and other cost-saving measures.

According to Amrish Shah of Urban Green Consultants, a green building advisory firm, the project is expected to achieve a 27% reduction in energy consumption, a 41% decrease in water usage and a 33% saving in embodied material energy. The tower integrates Grade A office spaces with showrooms and retail areas, making it versatile for a range of commercial uses.

What sets it apart, however, is its understated alignment with a broader push for functionality over flamboyance. It does not aim to outshine the city, it fits seamlessly into its rhythm, offering practical solutions in a space where businesses can thrive without the burden of high operating costs. The Project lead Bharat Kerai explained the decision to embrace cutting-edge green technology was both strategic and necessary.

In a saturated real estate market, where traditional office blocks are no longer as appealing to tenants, the company recognised the need to think beyond conventional solutions. “The real estate landscape in Nairobi has changed,” says Bharat. “Tenants are more discerning as they want value, sustainability and long-term savings. We had to go back to the drawing board and ask ourselves, what can we offer that genuinely makes a difference?”

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The Project Lead of the Purple Tower said that line of thinking led the team to re-imagine what a modern commercial space should be. “Out went the old playbook of standard finishes and energy-intensive systems and in came smart, sustainable features designed to address both environmental concerns and rising operational costs,” said the official.

Mr Bharat said Purple Tower incorporates high-performance thermal glass, energy-efficient lighting systems and a smart building management framework designed to minimise energy use. Water efficiency is another major focus with low-flow plumbing fixtures and potential rainwater harvesting solutions help conserve resources and reduce monthly utility bills.

The official said the choice of sustainable, locally sourced materials also plays a vital role in minimising the building’s carbon footprint. Mr Bharat notes that today’s businesses are also highly conscious of their brand image and corporate responsibility. “Occupying space in an edge-certified building sends a strong message about who you are as a company,” he says. “It shows clients and staff that you are committed to sustainability and the future.”

Written by
BT Correspondent -

editor [at] businesstoday.co.ke

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