UberEats has announced its partnership with international cosmetic brand Yves Rocher as well as Kenya’s health food and supplement provider Healthy U. The partnership will see both brands join the UberEats app and ecosystem, while further diversifying Uber Eats’ business model to fuel growth.
According to Kui Mbugua, General Manager of UberEats Kenya, the increasing demand for a diversity of delivery service points is a trend, she believes, is set to continue expanding into the future.
“We are excited and proud of these partnerships as it demonstrates UberEats’ commitment to Kenya and growing the local e-commerce landscape. While there can be no doubt that the stellar growth in demand for diverse on-demand delivery services has been catalyzed by Covid-19, we believe the p******c merely accelerated a consumer trend that was already developing,” she explains, “and while our business model was originally built with food delivery services top of mind, we found ourselves ideally positioned to quickly and seamlessly meet these changing consumer needs in Kenya.”
Established over 20 years ago, Healthy U was started with the mission to cultivate a culture of healthy eating and conscious living in Kenya. The business is currently available across 30 stores in Kenya and Uganda.
“As the pioneer of health and wellness in Kenya, our wish is to make health and wellness products available and accessible to Kenyans on a reliable and convenient platform like Uber Eats”, said Catherine Nyakanini, Marketing & Communications Manager at Healthy U.
Consumers will be able to leverage the UberEats app to order Healthy U products from the following stores on the app: Sarit Centre, Westgate Mall, ABC Place, Lavington Mall, Yaya Centre and Junction Mall, Capital Centre and Village Market.
International cosmetics company Yves Rocher will also be joining the platform to bring faster and more convenient shopping to its customer base in Kenya, making it accessible to an even larger and new demographic.
“We stand apart by offering beauty and personal care products derived from organic and natural ingredients. This partnership with Uber Eats will help us create greater accessibility for our customers and allow us to satisfy Kenya’s increasing demand for premium, affordable botanical beauty products”, said Justin Sullivan, Commercial Director at Yves Rocher.