Norah Jeruto celebrates winning the Women’s 3000 meters Steeplechase at World Athletics Championships. [Photo: AP Photo/Gregory Bull]

How Ex-Team Kenya Star Bagged Ksh30M Shining for Kazakhstan

Norah Jeruto moved to Kazakhstan and became a citizen five years ago, aged 22. Up until that moment, she was one of Kenya's...

MARTIN SIELE2 Mins read

The sponsorship will cater for internet during the entire event including connectivity at the fully kitted media centre and media tribune.

SPORTS

Ksh66.5M Safaricom Sponsorship Boosts World Athletics U20 Championships

Safaricom on 13th August announced a Ksh66.5 million sponsorship for the World Athletics Under 20 Championships, scheduled to take place from 17th to 22nd August...

BUSINESS TODAY1 Mins read

Kenya's Peres Jepchirchir wins the women's marathon final during the Tokyo 2020 Olympic Games in Sapporo on August 7, 2021. (Photo by Giuseppe CACACE / AFP)

BUSINESS SPORTS

Kenya Tourism Board Eyes Athletes for Long-Term Deal

Kenya Tourism Board (KTB) will identify areas of collaboration with Kenyan athletes to promote the country as a tourism destination. KTB CEO Dr Betty...

BUSINESS TODAY2 Mins read

World Marathon record holder and Olympic champion Eliud Kipchoge is considered one of the world's most marketable athletes. [Photo/ Nike]

BUSINESS SPORTS

Inside Kipchoge’s Multi-Million Dollar International Business

Thanks to Eliud Kipchoge and Peres Jepchirchir's exploits in the Men's and Women's Marathons respectively, Kenya's national anthem was the last to be...

MARTIN SIELE6 Mins read

Draped in the Kenyan flag, Faith Kipyegon soaks in the moment after winning Gold in the Women's 1500m race on August 6, 2021 at the Tokyo Olympic games. Many Kenyan-born athletes represent different countries for various reasons. [Photo/ @Olympics]

Price of Allegiance: The Millions Kenyans Earn Representing Other Countries

It has become the norm to see Kenyan-born athletes line up for other nations at major competitions around the world. They're represented on...

MARTIN SIELE3 Mins read

Mark Otieno sprints with Safaricom CEO Peter Ndegwa after the telco unveiled a sponsorship for the Tokyo Olympics-bound athlete in Nairobi, Kenya on July 13, 2021.

SPORTS

Mark Otieno Lands Ksh1M Deal After Borrowing Spikes to Qualify for Olympics

Safaricom has announced a KES 1 million sponsorship for sprinter Mark Otieno’s campaign during this year’s Tokyo Olympic Games that will take place from 23rd July. The 28-year-old athlete...

BUSINESS TODAY2 Mins read