Britania launches crisps in new diversification strategy
The launch of Tingles crisps is aligned to meeting the needs of a growing aspirational middle-class consumer increasingly in search of on-the-go convenience snacking options
Retail best practices hold key to growth of confectionery business
Britania Foods CEO Robert Kagundah says increased intensity of competition faced by local supermarkets by their global counterparts, will ultimately improve, if not radically transform, standards of the retail industry
Manufacturers scratch their heads over low spending power
53% of Kenyan manufacturers surveyed believe that Kenya’s economy has declined since the 2nd quarter of the year with a further 25% stating that the economy was stagnant