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How To Help Your Customers Market Your Business

Marketing is tricky, there's no doubt about it. That's why so many business owners hire marketing agencies to do the hard work for them. However, when you're at the beginning of your business journey, or you've reached a point where you're struggling a little...

KCB Taps University Students For Marketing Ideas

The training is aimed at creating an integrated marketing communication campaign for select KCB Group products.

When it Comes to Sleep, These Guys Are Super-Good in Bed!

In Superfoam's context, the phrase literally means their mattresses are good in bed - they give one comfort and consequently good sleep.

Types of marketing campaigns for your web business

In recent years, most of the business people are struggling due to huge competitors around them. It means people are having multiple choices to pick. Well, this disappoints most business people. Marketing plays a vital role in business. Well, marketing is done by business people...

Six places you are sure to get a job this year

TSC has requested for Ksh 16 billion to recruit 68,000 intern teachers as a temporary measure to address shortages in schools

Not all influencers have social currency

Marketers in East Africa have to figure out how to incorporate a short and long term influencer strategy in their plans