BUSINESS LEADERSHIP

From Betting to Marketing: Saracen Group Appoints Clifford Kinyua as CEO

Group preparing for institutional capital investments to drive regional expansion

BILL YAURA2 Mins read

BUSINESS

WPP Scangroup Issues Profit Warning as Former CEO Demands Billions

Marketing and communications company reveals situations negatively impacting its earnings this year

KALU MENGO2 Mins read

SMART BUSINESS

How To Help Your Customers Market Your Business

Marketing is tricky, there's no doubt about it. That's why so many business owners hire marketing agencies to do the hard work for...

KALU MENGO3 Mins read

Bharat Thakrar Scangroup WPP www.businesstoday.coke

FEATURED ARTICLE

KCB Taps University Students For Marketing Ideas

WPP-Scangroup and KCB Group have partnered with Strathmore Business School to launch a programme that provides university students a platform to launch their...

BT Correspondent2 Mins read

FEATURED ARTICLE

When it Comes to Sleep, These Guys Are Super-Good in Bed!

Where is a famous phrase: sex sells, which basically means that people are more attracted to something if it has a sexual touch...

Kevin Namunwa3 Mins read

FEATURED ARTICLE

Types of marketing campaigns for your web business

[dropcap]I[/dropcap]n recent years, most of the business people are struggling due to huge competitors around them. It means people are having multiple choices...

BT Correspondent3 Mins read

CAREERS

Six places you are sure to get a job this year

[dropcap]D[/dropcap]ue to tough economic times, most companies in Kenya have been shedding off their workforce in a bid to make their wage bills...

BT Reporter4 Mins read

MEDIA

Not all influencers have social currency

[dropcap]C[/dropcap]onsumerism is fast becoming synonymous with the drive of the modern society. It has slowly but surely built a cycle of consumption, thus...