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FEATURED STORY

Twitter’s global market share grows by 55% in 2022 while Facebook loses 12%

Social media giant Twitter (NYSE: TWTR) has recently recorded a gradual increase in its market share, with Elon Musk’s acquisition of the company emerging...

Mark Zukerberger
FEATURED STORY

Mark Zuckerberg Introduces Community Chats For Messenger, Facebook

Mark Zuckerberg has introduced community chats for Messenger and Facebook in a bid to help people build social connections in real time over...

Whatsapp communities
FEATURED STORY

Social Media Won’t Be The Same Again: Drastic Changes To Whatsapp, Facebook and Instagram

Communities will also contain powerful new tools for admins, including announcement messages that are sent to everyone and control over which groups can...

The Reels Play bonus program, part of Meta’s $1 billion creator investment, pays eligible creators up to $35,000 a month based on the views of their qualifying reels.
BUSINESSSMART MONEYTECHNOLOGY

Meta Opens Floodgates Of Money For Creators In SSA Through Facebook Reels

Meta has expanded the availability of  Facebook Reels for iOS and Android to more than 20 countries across sub-Saharan Africa. Prior to this launch...

OPINIONSMART BUSINESS

Going Digital Can Help In Rebuilding Kenyan Businesses

In 2014, Grace Gitau was struck by how unfair it was that so few Kenyan shops sold toys that families on low and...

The Reels Play bonus program, part of Meta’s $1 billion creator investment, pays eligible creators up to $35,000 a month based on the views of their qualifying reels.
SMART BUSINESS

Facebook Changes Name To Meta In Rebrand

The metaverse will feel like a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world....

Daniel Maithya - social media marketing expert
ENTERPRISE 101

INTERVIEW: Daniel Maithya On Turning Social Media Marketing Into a Profitable Business

The popularity of digital marketing has exploded in Kenya, especially on Twitter. It’s almost impossible to imagine a day passing without an issue,...

Facebook digital tools
ECONOMYOPINION

How Digital Tools Are Driving Growth Of Small Businesses In Africa

Yet amid this sea of opportunity, most small businesses in Africa face obstacles such as poor access to finance and financial services; poor...

This partnership hopes to revolutionize e-commerce for Micro-Small and Medium Sized Enterprises (MSMEs) in Africa by making the shopping  experience more seamless for customers which could result in more sales.
BUSINESSTECHNOLOGY

Facebook, Ajua Partner to Change How SMEs Use Whatsapp

There has been an upsurge of businesses on the continent taking advantage of the Whatsapp platform to sell goods and provide services. This...