advertising
The Battle For Eyeballs: Mobile Games Outfox TVs In Fight For Advertising Revenue
The mobile gaming industry in Kenya is expected to more than double their income and grow exponentially as a higher number of advertisers...
FRANCIS MUTINDA
Advertisers Spend Sh52bn in Five Months Despite COVID-19 Blues
The Media Owners Association (MOA) does not charge the government for the COVID-19 campaigns
Samuel Gitonga
Fraud Probe at Royal Media Services Targets Senior Staff
The officers raided Royal Media on Monday 5th August and interviewed senior employees in human resources, advertising, accounts, and editorial.
BT Reporter
Advertisers’ association opposes restriction on gambling
The Association of Practitioners in Advertising is opposing the proposed ban on gambling adverts. In a press release placed in sections of the...
Kevin Namunwa
Adspace uses data to revolutionise advertising in Kenya
The world’s most famous fictional detective could not function without data. And that is exactly why Adspace Africa wants its clients to utilise...
Mike Njoroge
UK firm backs digital out-of-home ad network launch in Kenya
Intime Stone Media, the Kenyan-based digital media company, has launched a brand new Digital Out-of-Home (Digital OOH) advertising network in Kenya, supported by...
BT Correspondent
Media consumption agency in trouble for producing ‘fake’ ratings
[dropcap]N[/dropcap]ever since the failed fight to stop the government’s digital migration push have Kenya’s media houses ganged up for a joint mission like...
BT Reporter
TV, radio defy digital threat to gobble lion’s share of ad revenue
PwC Outlook report says although the pay-TV market has continued to expand rapidly, advertisers have continued to favour the terrestrial channels because of...
BT Reporter
Advertising firm MediaPal joins BAKE Awards sponsors
MediaPal provides a deeper understanding of audiences, their mindset and interests, with their unified platform enabling marketers to better plan their media campaigns
BT Reporter
