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Lady To Head Daily Nation In New Changes At NMG

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Pamela Sittoni Daily Nation
As Executive Editor for Daily Nation, Pamela is charged with deepening the content of the paper and transforming it to meet versatile audience needs.
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Joe Ageyo, the newly appointed Nation Media Group Editorial Director has made his first changes in the newspaper’s editorial department, widely seen in line with the recent demotion of editor-in-chief, Mr Mutuma Mathiu. In the mini-reshuffle touching on Daily Nation, Mr Bernard Mwinzi, who has been Managing Editor for Daily Nation, has been appointed to the new position of Managing Editor, Value-Added Content.

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In this role, Mr Mwinzi is expected to drive the generation of multi-media investigative stories and value-added special reports for Nation’s print, broadcast and digital platforms. Before moving to Daily Nation, Mr Mwinzi headed the weekend editions.

“He will also oversee all our vertical content (Health, Gender and Educatíon), including the setting up of a Climate Change Desk for the Group,” Mr Ageyo says in a memo released today.  This role will be instrumental in transforming our content across the week, to respond to the changing needs of our audiences. In this role, he will be charged with coordinating a diverse team of content creators, drawn from all our platforms as an initial step in enhancing cross-platform content synergies.”

 Bernard Mwinzi
Mr Bernard Mwinzi is expected to drive the generation of multi-media investigative stories and value-added special reports.

Mrs Pamela Sittoni, who has been Executive Editor, Partnerships makes a comeback to the daily as Executive Editor for Daily Nation, effectively taking up Mwinzi’s role.  Pamela had been moved from Daily editions to the not-so-influential partnerships docket in February 2022 ahead of the elections. This is the time the position of editorial director was scrapped and replaced with editor-in-chief held by Mutuma Mathiu. The position was reinstated recently and given to Joe Ageyo.

As Executive Editor for Daily Nation, Pamela is charged with deepening the content of the paper and transforming it to meet versatile audience needs. She will also be expected to facilitate cross-platform collaboration and streamline the news operation, to facilitate the newsroom integration project.

“During the implementation of the newsroom project, Pamela will also have oversight over ALL our print publications to ensure a smooth transition to our new workflows. She will continue to oversee the Partnerships docket until further notice,” Mr Ageyo says.

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He said NMG has kicked off its transformation journey and last week received the team from FT Strategies, which is working with the media house in co-creating an audience-first integrated newsroom, in a bid to meet audience needs in a more targeted and efficient manner. “The team has made preliminary observations that will inform many of our workflows in the coming days,” the Memo adds.

Newspaper management presents a different ball game for Mr Ageyo, whose leadership experience is more in broadcast, more so television at KTN and, recently, at Royal Media Services.

These changes come barely two weeks after Mutuma was moved from editor-in-chief to consulting editor, a position seen as a soft landing as NMG figures out what to do with him, given the institutional strategic secrets he holds and his premium talent in editorial matters. Insiders say more changes are expected in editorial as NMG positions itself under the new government of President William Ruto, with senior editors expected to be reshuffled.

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Written by
BT Reporter -

editor [at] businesstoday.co.ke

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