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Why Kenyans hold on to home appliances beyond their life span

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An online survey released by Jumia Kenya has revealed that 70% of Kenyan households keep their home appliances for more than their life span, citing sentimental attachment and uniqueness as opposed to age. Large home appliances like dishwashers, microwaves, washing machines, refrigerators and furniture have an average lifespan of up to 10 years and form a major investment for customers who often look for brands that will last long.

“We were surprised to discover quite how long they keep them though! Our survey shows that people keep them as long as possible – often more than 10 years,” says Jumia Head of Home and Living Appliances, Benard Kimutai, speaking when the leading online retailer released the survey.

Knowing the life expectancy of your appliances helps to effectively manage household budget. For example, non-stick pots and pans can last up to five years before peeling. For durability, pots and pans should be gently scrubbed with non-metallic sponge or brush.

What constitutes durable? Ramtons, a Kitchen & Home Appliances vendor on Jumia, says unless technology has changed and you could benefit from new features there is no need to replace the item if it’s working well.

Key reasons for replacing kitchen appliances are new technologies, damages, end of life. 17% of households admitted to replacing home appliances in less than three years because of new market trends while 13% of households said they changed appliances in a span of 4-7 years.

“Jumia continues to partner with trusted brands  to sell quality and affordable home appliances and offer up to one million assortment to choose from thus people do not need to hoard home appliances for longer than necessary,” said Kimutai.

Jumia is set to hold its Big Home Makeover Campaign from the 16th to 19th April with discounts of up to 60% on home appliances and other other items. The campaign will see a lucky winner walk away with a home makeover worth Ksh200,000. Keep an eye out for the hashtag #JazaNyumbaNaJumia to find out more details.

Among key brands to be featured during the campaign will be Philips, Ramtons, Samsung, Black&Decker, Bosch, Bruhm, Tefal and Saturn.

NEXT: Lady who makes a pretty penny from cosmetics

Top 10 reasons you should shop during home makeover

  • Time to replace those old sufurias, mattresses, cookers, sofas, etc! save the date: 16th-18th April
  • Treat your house to a sparkling home make-over by simply – Jaza Nyumba na Jumia
  • No hustle and bustles of shopping! – Pay cash on delivery all from the comfort of your home! How cool, right?
  • Enjoy the shortest delivery time on Jumia by experiencing – Free Next-Day-Delivery in Nairobi on orders above 4K placed under JumiaExpress logo!
  • We promise to pay you back the difference if you get it cheaper anywhere else.
  • Fast & the Furious – Get amazing deals on TV’s, cookers and mattresses duringFlash-Sales from 8AM!
  • For the first time ever in our TV stations, Jumia introduces Teleshopping! Stay tuned to NTV for more deals!
  • Voucher-Fireworks! Shopping has never been so much fun! Get voucher discounts to enjoy your shopping for less!
  • 1M assortment to choose from! Spoilt for choice with discounts of up to 60% off!
  • Let the Wheel of Fortune Favor You! Spin the Wheel of fortune and save more with jumia
  • Bonus Reason; Shop because you can! Tell a friend to tell friends! selected items with ourBest-Price-Gaurantee-Badge
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BT Correspondent
BT Correspondenthttp://www.businesstoday.co.ke
editor [at] businesstoday.co.ke
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