New Partnership To Lift Export Of Blueberries

Global berries marketer Driscoll’s and Kakuzi announce deal to expand local and export volumes of superfood

Kenya will soon break into the global Blueberries export market as listed agribusiness firm Kakuzi PLC and leading berries marketing firm Driscoll’s have announced a collaborative partnership to grow local and export volumes. As part of Kakuzi’s blueberry export plans, the firm is undertaking commercial engagements with Driscoll’s, the global market leader in fresh strawberries, blueberries, raspberries and blackberries.

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Confirming the blueberry export plans, Kakuzi PLC Managing Director Mr Chris Flowers said a Driscoll’s market evaluation team conducted a fact-finding tour of the firm’s orchards in Makuyu, Murang’a County, early this week. The Driscoll’s team comprised 13 senior sourcing, technical and market development executives led by Driscoll’s Vice President of Global Blueberry Leadership, Mr Garland Reiter. The Driscoll’s delegation was conducted on a guided tour of the 10-hectare blueberry orchards at Kakuzi.

The blueberry venture, which has been undergoing production and commercial trials is part of the firm’s revenue diversification strategy. Driscoll’s is evaluating the possibility of importing premium Kakuzi Blueberries to the European, Middle, and Far East markets and further developing regional sales.

Speaking from Makuyu, Kakuzi MD Chris Flowers said the commercial blueberry trials that commenced two years ago had returned some exciting outcomes that will guide the firm’s future investments and expansion for the particular crop.

In the last financial year, Kakuzi disclosed that the firm’s Blueberry production had grown in the previous financial year. The current blueberry production has been fully sold in the local and export markets.

“Kakuzi’s pilot commercial trials have done what they were meant to do, and we have learnt a lot in preparation for our future expansion plans in this blueberry venture,” Mr Flowers said. “Growing superfoods is what we do and adding blueberries to our core crops of avocados and macadamia will help Kakuzi to diversify its operations even further for the benefit of our shareholders.”

Mr Garland Reiter, the Vice President of Global Blueberry Leadership for Driscoll’s, said the developments at Kakuzi heralded the dawn of blueberry exports to the international market.

Whilst congratulating Kakuzi and lauding the support of the Kenyan and Chinese authorities for enabling Kenyan avocados to be exported to China, Mr Reiter said that Driscoll’s is looking forward to the possibility of exporting Kenyan Blueberries to China.

Said Reiter: “We hope that the current production volumes will be significantly scaled up as this is an opportunity to grow the volume of blueberries produced in Kenya and to grow the regional demand for this superfood. Kakuzi’s recent entry into China with its avocados is also very encouraging.”

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Within Kakuzi’s revenue diversification strategy, the firm is set to continue developing a range of additional value-added consumer products for the domestic and regional markets. Such products include frozen and ready-to-eat blueberries and high-quality roasted macadamia snacks sold in local supermarkets and greengrocery retail stores.

Driscoll’s is the global market leader in fresh strawberries, blueberries, raspberries and blackberries. With more than 100 years of farming heritage, Driscoll’s is a pioneer of berry flavour innovation and the trusted consumer brand of Only the Finest Berries™.

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KALU MENGO
KALU MENGOhttp://www.businesstoday.co.ke
Kalu Mengo is a Senior Reporter With Business Today. Email: [email protected]

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