Kenya’s vibrant fashion scene took a sustainable turn at the end of Eco Fashion Week Africa, showcasing innovative designs and inspiring a new generation of eco-conscious consumers. The six-day event, held from 18th-24th November, highlighted themes of environmental stewardship, ethical fashion, and creative recycling.
More than 500 fashion enthusiasts, environmental advocates, and creators gathered to celebrate sustainable practices within the African fashion industry. Unlike traditional fashion weeks, Eco Fashion Week Africa embraced a circular economy approach, with initiatives like clothing swaps and upcycled art showcases.
In response to the pressing need for sustainable change within the fashion industry, the second edition paid homage to dedicated sustainability advocates and local fashion brands. The event offered attendees an immersive exploration into the world of eco-conscious fashion through an array of insightful discussions, captivating showcases, and engaging workshops.
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A highlight of the week was the “NoNewClothesRunway,” where models donned pre-loved garments, demonstrating that sustainable fashion can be both stylish and environmentally friendly. The event also featured a tree-planting initiative in Malindi to offset carbon emissions.
“Our second Eco Fashion Week Africa has been incredible, showcasing the beauty and impact of sustainable fashion,” said Belinda Atieno, Co-Founder of EFWA. “Together, we are charting a new course for fashion in Africa.”
By promoting ethical sourcing, fair labour practices, and eco-friendly materials, Eco Fashion Week Africa aims to inspire a global shift towards sustainable fashion. The event’s success demonstrates the growing demand for environmentally responsible fashion and the potential of Africa to lead the way in sustainable style.
Over the years, Kenya has nurtured sustainable tourism, striking a delicate balance between supporting local communities and visitors alike, while conserving a remarkably diverse wildlife. Now it’s hoping to do the same with sustainable fashion.
Kenya’s clothing market is not without its issues — it’s among the top five importers of used clothes in the world and faces so-called “waste colonialism” from the Global North. Waste colonialism is a term coined for the practice of dumping unwanted low-value clothing (and much else besides) from the Global North in other countries, often in Africa.
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