Pay Tv seems to be getting cheaper by the day with top brands scrambling for the few customers who are still hooked.
Many people have been snubbing Pay-TV choosing to use other alternatives that are proving to be competition to Pay-TV companies. Multichoice, a leader in the Pay-TV industry, has been extraordinarily reducing prices for its customers.
Last year, Multichoice dipped Compact and Compact plus prices on DSTV to Ksh 4500. The two packages were both priced at 5,500 before the price cut. These packages are suitable for use at home hence a great market for Multichoice as the packages are used by many Kenyans.More than any other package.
On Thursday, the company debuted an offer that will see the package prices remain constant but customers will be given access to more channels. This is an offer that builds on the previous price deep and is dubbed ‘Phase 2 of the Step-Up campaign’.
According to MultiChoice Kenya Managing Director, Nancy Matimu, the campaign’s objective is to thank valued DStv and GOtv customers for their continuous support and to reassure them of the company’s commitment to delivering the best entertainment experience in Kenya.
DSTV customers on Access, Family and Compact who pay for an upgrade to a higher package will be bumped up to an even higher package, at no extra cost. The Step Up and Boost offer will now give active and disconnected DStv customers on the Access, Family and Compact package an even higher viewer package when they upgrade from the package they currently subscribe to.
See Also>> Why Pay TV is Getting Cheaper in Kenya
Compact Plus customers will continue to have access to content on the Premium package during the offer period. The Step Up and Boost offer runs between 1st March to 30th April 2020.
“We understand that our viewers have experienced and enjoyed quality entertainment that sits on higher packages and there is an appetite to view more of the top-class content that DStv has on its platforms,” said Multichoice Kenya Managing Director, Nancy Matimu.
Compact Plus and Compact package users will still pay Ksh 4500 for their subscription but will access the premium packages. Family and Access packages, on the other hand, are priced Ksh 2500 and Ksh 1200 respectively with the latter accessing Compact and the former accessing Compact Plus.
With the Compact packages arguably the most famous ones, Multichoice aims to bring more people on board those packages. Offering to get customers the premium package when they buy any of the Compact packages is the strategy Multichoice has employed.
Premium is the most luxurious package as with it, customers get to watch all the channels broadcasted by Multichoice.