MediaPal emerged the overall winner under the Disruptive Marketing (Tech Marketing) category at this year’s Marketing Society of Kenya (MSK) awards held at Sarit Centre in Nairobi over the weekend.
The winning campaign was a partnership between MediaPal, GroupM Africa and the United Nations High Commissioner for Refugees (UNHCR) for 2020 Ramadan donation drive for refugees, allowing them to feel part of the community during that period. The advertising technology firm used its innovative advertising format – AdCommerce – that combined the use of programmatic advertising technology, allowing online users to make donations instantly on the Ad banner through M-Pesa and Airtel Money.
The advertising format allows users to enter their phone number and amount, which launches the mobile money STK prompt to complete the purchase or donation from the banner advertisement.
“We feel so proud to be the overall winner under the disruptive marketing category,” said MediaPal Co-founder and Chief executive Maurice Juma. “I owe this award to the dedicated team at MediaPal who are bold and expressive with technology and our customers who believe in us and challenge us leading us to such innovations.”
The technology firm won the award barely a few weeks after it became the first African Ad technology company to be approved for Twitter advertising by Twitter Global.
This means that MediaPal can build advanced tailored features for brands on top of Twitter audiences.
MediaPal being fully integrated with Twitter Ads means the power of Twitter audiences is now in the hands of brands with full control and enhanced campaign performance.
Established in 2017, MediaPal focuses on programmatic advertising using data to segment audiences online. Programmatic technology can identify what resonates with an individual and target them on the sites/apps they are most likely to engage with and at the time they are most likely to engage. MediaPal Programmatic advertising allows advertisers to only pay for advertisements delivered to the right people.