Black Friday: Kenyans to spend average of Sh7,500

Report by Black Friday Global also reveals that every Kenyan saves Ksh 8,457 on Black Friday

The average Kenyan is likely to spend Ksh 7,500 on Black Friday this year, a report by Black Friday Global, a consortium of E-Commerce platforms in Kenya has revealed.

BCG’s report reveals that 48% of Kenyans know what Black Friday is and 30% of them will participate in Black Friday this year which will run from November 2 to November 30.

According to the report, the average discount in Kenyan online stores reached 53% last year which translated into savings of Ksh 8,457 per every Kenyan who shopped during Black Friday.

Further, 10.44% of Kenyans participated in Black Friday last year with the percentage expected to grow to 29.96% this year, the report states.

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In addition, the report further reveals that 23.64% of Kenyans sought Black Friday deals only in brick and mortar stores in 2017 while 18.06% of Kenyans have sought the deals in brick and mortar stores in 2018.

Similarly, 56.18% of Kenyans sought Black Friday deals on online stores in 2017 while the percentage has increased to 60.18% this year.

READ: TUSKYS LAUNCH SH400 MILLION “BLACK FRIDAY” PROMO

Last year, 20.19% of Kenyans sought Black Friday deals in both brick mortar and online stores while 21.77% of Kenyans have sought the deals in both avenues in 2018.

“Over the past 5 years, the popularity of this shopping event has been growing. The survey suggests that 30% of Kenyans will participate in Black Friday this year representing an increase of 19,5 percentage points compared to 2017. 60% of consumers will only shop online, the rest will either opt for traditional offline-only 18% or multi-channel option 22%,” reads the report.

SEE ALSO: REPORT: KENYA 5TH RICHEST COUNTRY IN AFRICA

This year’s Black Friday is expected to have a total of 3 million different items on sale.

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