FEATURED STORY

Barclays Starts Trading as Absa After Rebrand

Share
Absa Bank Kenya PLC Managing Director Jeremy Awori celebrates with staff at the Sarit Centre branch during the official unveil of the Absa brand in Kenya on 10 February 2020.
Share

The Nairobi Securities Exchange (NSE) on Monday halted the trading of Barclays Bank of Kenya shares to facilitate the settlement of all outstanding obligations as the lender changed its trading name from Barclays Bank of Kenya Limited to Absa Bank Kenya Plc.

In a statement, the NSE said that the suspension was also meant to facilitate change of the lender’s ticker code from BBK to ABSA.

“The temporary halt will take place on Monday, February 10, 2020, and is line with clause 9.4.2 of
the NSE Equities Trading Rules,” read the statement.

On Saturday, the lender’s ATMs across the country were not operational as the company finalized plans for the cross-over.

In July 2018, London based Barclays Plc ceased being the majority owner of Barclays Kenya after selling 53.6% of its stake to South Africa based Absa Group. Barclays now owns a 14.9% stake in the company.

The company had until June 2020 to rebrand to Absa as per the terms of the agreement, its Ugandan operation was the first East African market to fully adopt the Absa brand.

Friday last week, the Central Depository and Settlement Corporation (CDSC) advised traders to expedite Thursday’s trades even as the bourse stopped trading of the share.

Road to Absa

The transition was carefully managed. The company first informed its customers across the continent that it would be serving them as Absa in Africa as it worked on owning the brand.

Barclays was a popular brand in the country as well as across Africa. Changing how customers know the brand was always going to be an uphill task. So it slowly started with changing of brand colours from sky blue to red.

See Also>>>Absa Group Feels The Heat of Barclays Exit

Leave a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Follow Us

Related Articles
KCB Platinum Multi-Currency Card
FEATURED STORY

KCB, Mastercard Unveil Kenya’s First Prepaid Card Supporting 11 Currencies

KCB Bank Kenya, in collaboration with Mastercard, has launched Kenya's only multi-currency...

Data protection
FEATURED STORY

Why Protecting Your Data is Key in Kenya’s Digital Era

Data protection and privacy in Kenya is enshrined in the Constitution, under...

Computer
FEATURED STORY

List Of Computer Misuse Offenses That Could Land You In Trouble With Govt

The advent of the internet is one of the greatest invention of...

The Origins of Commercial Banking in Kenya
ECONOMYFEATURED STORY

The Origins of Commercial Banking in Kenya

Kenya is rich in type, number and sophistication of financial institutions. The...